Bolon, the partnership with Jean Nouvel
Create: the new versatile collection
03/05/2012 - Create is Bolon’s most versatile collection ever and offers a broad palette of creative possibilities. The Swedish design company, Bolon, has entered into a partnership with the world-famous French architect Jean Nouvel. The first collaborative project was presented during Salone Internazionale del Mobile in Milan, where Jean Nouvel revealed a spectacular interpretation of Bolon’s 2012 new collection Create – an exciting concept in the form of an exhibition stand that challenges gravity as well as the traditional ideas of flooring.
“We are a cutting edge company and we are always looking for partners that think outside the box and dare to challenge.
The week of Bolon at Stockholm Furniture Fair
Bolon hits London Design Festival
Jean Nouvel is a creative force, he pushes the envelopes of both design and architecture and sees great potential in our flooring. When we first met, Jean Nouvel was overwhelmed by the patterns, the multiple dimensions that can be accommodated in vivid flooring like Create. Immediately, the idea of blurring the edges between floor, ceiling and walls was born. It is a point of view that fits Bolon like a glove, nothing is impossible," says Annica Eklund, Managing Director for Bolon.
Bolon has long enjoyed close partnerships with a number of well-known designers within a concept it calls "Designer Friends". During 2012, Architect Friends will be initiated for the first time with the collaboration with Jean Nouvel. For the Stockholm Furniture Fair, Jean Nouvel has created a spectacular concept by interpreting Create, Bolon's new collection for 2012 and using the new web tool Bolon Inspiration Web Tool. The result is a solution that broadens horizons: “Imagine the world of a fly where floor expands in every direction, with no up or down…This is Bolon universe, exclusively a universe of floors: no ceiling, no walls… just floors - a palace for flies…This is the Bolon space where I stand, as in my fantastic dreams without gravity”, is how Jean Nouvel describes his concept.
“The Bolon Inspiration Web Tool is a fun and enjoyable web tool which will ignite creativity in everyday life as an interior designer or architect. In our eyes, floors are a palette of innovative opportunities rather than merely a passive surface beneath our feet. Floors can exude rock 'n' roll, fashion, passion and elegance. Everyone can use the Bolon Inspiration Tool to build their own magical Bolon world – for pleasure, in search of new ideas or to inspire others,” says Marie Eklund , creative director at Bolon.