Quality is essential: along with products from the 2016 ADI Design Index, those items chosen will be presented to the jury of the XXV ADI Compasso d’Oro in 2018 which will only look at those products pre-selected from the previous two years.
At the 2017 exhibition which opens in Milan on October 9th and then moves to Rome at the end of the month there will be products from every category, from furniture to lamps, from vehicles to personal items and from materials to components for architecture and graphics. There will also be no shortage of examples of service design and social design which have both been well represented on the Italian design scene for some years now.
Among the 13 categories in which the various candidates have been divided and in addition to the traditional Design per l’abitare (Design for Living) with 29 products, the following stand out for the number of selections: Design dei materiali e dei sistemi tecnologici (Design for materials and technology systems – 21 products), Ricerca per l’impresa (Corporate Research – 18 products) and the section dedicated to Ricerca teorico-storico-critica e progetti editoriali (Theoretical-historical-critical research and publishing projects – 17) – all positive indications of a renewed desire to put into practice that spirit of innovation that runs through the world of Italian production today.
Along with these, communication design sets the graphic design sector apart from Exhibition Design (exhibition design projects with a specific cultural and educational value) and as always a special category is dedicated to the Targa Giovane (Youth Section) featuring the various projects carried out by students in Italian universities and schools preparing to enter the profession of designer.
But this quality is not limited to purely functional matters: among the keywords that the 150 members of the ADI Observatory have given priority to in their selection criteria, coordinated by Antonio Macchi Cassia, Carlo Martino, César Mendoza, Danilo Premoli and Francesco Zurlo, there is also Responsibility. “It is not enough to know ‘how to do something’, it’s also necessary to evaluate ‘whether to do it’” they explain. “Inevitably the designer is also a player on the political and social stage and every act can have positive or negative consequences for the environment and society. Clearly this requires an extremely high level of awareness and critical ability.”
The products in the 2017 ADI Design Index are featured in a catalogue (published by ADIper and available online on ADI's website) with graphic design by Marco Marangone while the exhibition design project is by the Gumdesign studio.
Museo Nazionale della Scienza
e della Tecnologia Leonardo da Vinci
2nd cloister, via San Vittore 21, Milan
Opening times: 10th -17th October 2017, from 9.30 to 17.00
Saturdays and holidays from 9.30 to 18.30
p.zza Manfredo Fanti 47
Inauguration: 26th October 2017 at 17.30
Opening times: 27th October – 8th November 2017 from 10.00 to 19.00