BTicino for the Jean Nouvel “Project: Office for Living”

Cosmit's technical sponsor

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BTicino for the Jean Nouvel “Project: Office for Living”
15/03/2013 - BTicino will be at the 52nd edition of the Salone Internazionale del Mobile (Milan Furniture Fair) - the appointment which has become a design reference point at world level - as Cosmit's technical sponsor for the “Project: Office for Living” signed by the famous architect Jean Nouvel, winner of the prestigious Pritzker Prize in 2008.

From 9th to 14th April, in a special 1,200 square metre area entirely designed by Jean Nouvel, visitors will be able to explore the various ways of living in spaces dedicated to work. Freedom and pleasure of living in a working environment are the keywords of the project which sets itself against the idea of urban cloning and segregation often evoked by spaces dedicated to work today. Along a route of five original working scenarios, the project presents new solutions which reinterpret how we live in the office.

The quest for new materials and new technologies, the adjustment of  light and customisation through furniture and objects are all useful elements for the architect in creating environments which are comfortable and efficient but also and above all capable of restoring the pleasure of working and living.

BTicino, which has always been aware of the quest for new aesthetic and technological solutions, is taking part in the project, fitting out all the rooms with its products. For the first time ever, the furnishing will include 2 10” demonstrative touch screens.

All the fittings in the stand area are from the Livinglight line in its Air version. Because of their extreme slimness, they represent the perfect match between technological research and style.

“In BTicino we are always looking for new materials and up-to-the-minute technological solutions to create solutions which are comfortable and efficient and respect man and the environment. – declares Paolo Perino, President and Managing Director – We are therefore pleased to support Cosmit and Jean Nouvel's project. Jean Nouvel is a spokesman for the growing need for values such as ease of living, customisation and functionality of spaces at a time when the rooms dedicated to work coincide more and more with those where people live.”

BTicino a SaloneUfficio
Fiera Milano Rho - Hall 24


BTICINO on Archiproducts.com
Livinglight  | BTICINO

Livinglight | BTICINO

Livinglight AIR Bianco Puro | BTICINO

Livinglight AIR Bianco Puro | BTICINO

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