04/05/2017 – The Milanese design week was an opportunity to introduce Archiproduct Milano’s new look. 45 international brands cooperated to build it. Since April 3rd, the networking space in Via Tortona 31 has already welcomed 12 thousand visitors including architects, designers, brands and international press. Many of them were directly involved in the project. We asked them to tell us about their collections.
Who wasn't there is probably wondering: who's behind the brands that contributed to the 2017 look of the early XX century building? What livened up the building during the Milano Design Week? Which new projects or materials are there at Archiproducts Milano? What activities can you get involved into there?
Vincent Van Duysen, Marc Krusin, Emilio Nanni, Sergio Bicego, Mario Bellini, Paolo Rizzatto, Metrica studio, Elisa Ossino, Antonio Marras, Atelier Biagetti, Stefano Giovannoni, Diego Grandi e Serena Confalonieri are just some of the names that livened up space in many different ways. Some have signed one or more collections enriching the rooms of the large apartment; one imagined the facade pattern; some wanted to find out more about the new project; some played ‘a chess game on design.'
We had the honor to have Piero Gandini – Flos’ CEO – and Vincent van Duysen as our guests. They told us about the focal points of their cooperation. The Belgian designer signed the Infra-structure project for Flos which Archiproducts chose as the lighting system for the entire ground floor where the new Archiproducts Shop’s touch point is.
Marc Krusin explained how he created the Clay table. A successful project which started two years ago in cooperation with Desalto and this year it was presented in new sizes and finishings.
Saba Italia's Communication Manager Alessandra Santi and Fabrizio Cantoni, cc-tapis' CEO told us something about 'Hot Date,' the creative liaison between the two brands in the Archiproduct Milan setting. An encounter that becomes the highest expression of the style that links both brands to recreate every form with the poetry of color and matter.
Aldo Parisotto, True design’s art director, describes how the transverse nature of the “True goes Through” collection, suitable for residential contexts, workplaces or the hospitality industry, perfectly blends in Archiproducts Milan’s space, where ‘contamination’ is the key word.
The Australian brand SP01's participation was analyzed from four different points of view. Robin Rizzini from Metrica Studio, author of the indoor collection with a sofa, chairs, armchairs and a table. Tom Fereday, the young Australian designer who signed the outdoor collection. Tim Rundle, the industrial designer from London who designed the Michelle's mirror. Matt Lorrain, SP01's Product Development Director.
Jacopo Cecchi made an interesting point on materials. He introduces us to the discovery of the three-dimensional surfaces designed for 3D Surface.
Alessandra Calò of TWS, an Apulian brand which has been working with passion with stone for four generations, introduces the stone-based ‘Trame di Pietra’ (Stone Weave). Micro-incisions on marble and stone create delicate surfaces resembling fabric.
Mario Lupano is Bang&Olufsen’s spokesperson. He’s the commercial director for Italy, Spain and Portugal of the Danish brand which is now an icon in the audio/video sector. A mix of electronics and design joined by movement: music truly becomes a piece of furniture.