Smeg’s idea of cold: a new story in Multicolor

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Smeg’s idea of cold: a new story in Multicolor
03/02/2016 - With the Smeg 50's style refrigerator collection, the Company has already accustomed the public to use of colour as a design element, on an equal with shape and technological content. A successful approach that has overturned the classical association of cold/grey/steel in favour of the more customised interpretations of those who have chosen a coloured Fab: the feeling of travelling back in time given by the typical 50’s style chrome fittings, or moving around in a kitchen that is the living heart of the home, perfect for red and orange. Smeg then went on to explore areas at the confines of pure design, imagining a public that responds to other stimuli: fashion in the Fab Denim version, opulent wealth in gold and mate with Swarovski elements, the extravagance of a personal passion for everything British with the Fab Union Jack.

Within a range that currently boasts 20 versions and is in continual progress, the time has come to give space to the world of art and architecture, cultural areas that, Smeg feels, cannot fail to be exploited when creating a designer household appliance. The period selected for this tribute is that of Neoplasticism, with its famous pictorial results. Here then, like a tableau, the Fab Multi Colour dresses itself in abstract fashion, a geometry of intersecting black lines dividing fields of strong, block colour alternating with white. A façade that is somewhere between mathematical and conceptual, around which it is easy to imagine an entire home inspired by Twentieth century modernist avant-guard: with books dedicated to graphic art, which took off in that period, chairs by masters of design such as Rietveld and walls with the formal perfection and balance of a Composition.

The use of colour, which in this new Fab model produces rigorous and essential results, shows one of the strong points in the corporate DNA: its experience in surface painting has transformed a craft process into an extremely high standard procedure. Obviously the attraction this version of Fab 28 has on the public does not take anything away from its performance: the refrigerator is a ventilated, energy class A++ with automatic defrosting. Its single door with unmistakeably 50’s style handle hides a 26l freezer compartment, as well as glass shelves, a fruit and vegetable drawer, and a chrome plated bottle holder. 

Smeg on ARCHIPRODUCTSSmeg’s idea of cold: a new story in Multicolor

Smeg’s idea of cold: a new story in Multicolor

Smeg’s idea of cold: a new story in Multicolor

Smeg’s idea of cold: a new story in Multicolor

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Guastalla, Italy

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