Visionnaire opens its 13th single-brand store in China

The 300 sq m space is spread over two floors in Yantai

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Visionnaire opens its 13th single-brand store in China
11/07/2018 - On Saturday May 26 2018, Visionnaire opened a single-brand store in Yantai, its first in Shandong province and 13th in China. The around 300 sq m space is spread over two floors at 39 Tongyand Road, Zhifu District, in Yantai, a strategic coastal centre both in terms of commerce and tourism.

Following the recent opening in Yantai,” comments, Andrea Gentilini, Visionnaire’s CEO, “we now have 13 single-brand stores in China, distributed across first-tier and second-tier cities. Visionnaire favors a distribution strategy that largely focuses on single-brand stores, while aiming for an equilibrium between the various channels, including that of the architects. We are happy not only about the economic recovery, but also that growth is taking place in a clear, homogenous way. Chinese consumers, who are often underestimated in terms of style, have acquired refined taste and are very attentive to the quality and contemporary style of Italianmade products. Our bespoke flexibility is proving to be another winning factor.”

The new space,” remarks Eleonore Cavalli, Visionnaire’s Art Director, “is located on the ground floor of a large commercial building, which is also home to major luxury sector brands. From a stylistic point of view, the goal was to communicate the hallmarks of the latest collections: geometric themes, contrasts between different colors and materials and the opposition between empty and full. A modern language that plays with natural shades. The range of colors, both for the interiors and exteriors, drew on earth and forest shades, a clear reference to the natural themes that characterized the last two collections.

Thanks to the store’s large floorspace, the unique arrangement of its rooms, the large openings on the outside, which provide natural lighting, and the use of green in certain rooms, we managed to create evocative, contrasting atmospheres: jacquard-style wallpaper with pearl gray shades interspersed with champagne metal inserts, bronze-colored glass that is both smooth and ribbed, marble walls, boiseries with a contemporary design in leather, marble or fabric and slim strips of bronzed steel that evoke the elegant interiors of New York penthouses.



Visionnaire by Ipe on ARCHIPRODUCTSVisionnaire opens its 13th single-brand store in China

Visionnaire opens its 13th single-brand store in China

Visionnaire opens its 13th single-brand store in China

Visionnaire opens its 13th single-brand store in China

Visionnaire opens its 13th single-brand store in China

Visionnaire opens its 13th single-brand store in China

Visionnaire opens its 13th single-brand store in China

Visionnaire opens its 13th single-brand store in China

Visionnaire opens its 13th single-brand store in China

Visionnaire opens its 13th single-brand store in China

Visionnaire opens its 13th single-brand store in China

Visionnaire opens its 13th single-brand store in China

Visionnaire opens its 13th single-brand store in China

Visionnaire opens its 13th single-brand store in China

Visionnaire opens its 13th single-brand store in China

Visionnaire opens its 13th single-brand store in China

Visionnaire opens its 13th single-brand store in China

Visionnaire opens its 13th single-brand store in China

Visionnaire opens its 13th single-brand store in China

Visionnaire opens its 13th single-brand store in China

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