The majority of the most prestigious fashion brands have created their lines for the home, such as Zara, Versace and Diesel.
Following this business model, in 2012, Ape launched the brand Home. This differential line has two lines of design: ceramics and bath furniture, the perfect fusion.
Home was intended to adopt a different vision in the world of ceramics and bath furniture. Its minimalist Scandinavian style succeeded in positioning it in the market as a designer brand.
Ceramics of the Home Collection are unique. This uniqueness makes them rich. Home amasses that wealth, conceded by its plurality.
Its uniqueness comes from being absolutely minimalist, a collection that goes beyond the size 20x20cm, presented entirely single-colour. Light and dark grey, snowy white, earthy colours, all of them neutral, designed to highlight a vast number of decorative items. Good tastes stand behind this decoration, which goes beyond the imaginations and even the same laws of combination.
The versatility of the Home decoration also shows its uniqueness. It is found in the same base tiles, in different reliefs, and also in the burst of shapes and shades. Mosaics, on net backing, with chequers, bricks, discontinuities, flower and ceramic motifs make for endless fusion possibilities of Home that go beyond what can be contained in a catalogue.