The intensive research and experimentation that characterizes Casalgrande Padana's highly technical and stylish ceramic products continues with the Loft Series. The desire to re-vamp a well-known material like cement certainly strives to surpass it, thus Loft is a superlative product: porcelain stoneware resulting from accurate selection of the raw materials and pioneering manufacturing techniques that create a material possessing flexural strength as well as the ability to withstand wear, chemical aggression, sudden temperature changes and simple cleaning. The quality of the material and its original appearance provide designers and decorators with ample scope for expression and can achieve tailor-made solutions able to define the room settings. The fields of use range from residential building to large shopping malls, public buildings and urban design as well as the most complex modern architecture plus renovation and refurbishing work in old constructions. The materials in the Loft series are also environmentally sustainable.