CARESSE AIR | Bath Towel
Cotton bath Towel
Pure water coming from Mount Takanawa. The Imabari area has extensive vegetation and pure water from the Soja River, from the basement of Mount Takanawa. This water has very little impurities and during the towel treatment process it is an important factor. This water does not alter the cotton and keeps it a great capacity of absorption and a unique soft touch.
Having been discolored by this quality water that contains a tiny amount of heavy metals, delicate tones and vivid colors can be expressed. This improves the method of coloring the Imabari towel and thus its production. Therefore, it is the largest towel production in Japan. The ”Association Shikoku Towel Industry” applies their own quality standard. Only towels that have passed this standard may have the logo and the mark.