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Domestic Surrealism

This is not an apple, it's MAgriTTA

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Domestic Surrealism
21/11/2019 - MAgriTTA is a sculptural iconic furniture, homage to Surrealism. 

The green apple and the black bowler hat, recurrent figurative elements in the works of René Magritte, are assembled by the visionary imagination of Sebastián Matta into a new disruptive and unique seat designed for Gufram

Playing with the unexpected association – an apple in a hat? – and with the dimensional estrangement – an apple which is as big as a hat or a hat which is a small as an apple? – Matta is able to translate the deception, the joke and the illusion of Magritte's works into a design object.
The structured hat works as a capsule for the apple, made of soft polyurethane foam and upholstered with elastic bouclé wool, and becomes a comfortable and soft seat.

The name MagriTTA – written with the distinctive use of upper and lower case letters, combines the surnames Matta and Magritte, thus amplifying the homage of a great artist to another great artist.

Through the re-edition of MagriTTA Gufram continues its path to valorisation and reclamation of international radical design icons, thus positioning itself at the centre of the rediscovery of this essential movement for the history of industrial design.

Gufram on Archiproducts.com

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