Extremis in a ‘Pretty Pink Fortress’

The new collection at imm cologne 2020

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Extremis in a ‘Pretty Pink Fortress’
20/12/2019 - Whenever Extremis communicates with the world, they don’t just talk furniture. At the 2020 IMM furniture fair in Cologne, it’s no different. On stage is their view on the future, as always in a fun, bright package with a meaningful message.

Big city life…

What will the future look like? According to the UN, +70% of the world population will live in urban areas by 2050. In this near future, what will make a city a desirable place to live in? Private spaces will continue to become smaller, therefor the creation of more shared public spaces will be necessary as an offset. Back in 1968 Ricardo Bofill designed the ‘Muralla Roja’ project in Calpe, Spain. The layout of this apartment building challenged the increasing division between public and private space. That’s why Extremis brings its creations designed for the future in a setting inspired by this pastel-colored complex.

The visitor is guided through the private areas of the red walled fortress by audio guide Manuel, who explains how daily life looks like in this little community. He tells stories about concealed treasures in his town and talks you through some of the magical yet hidden functionalities that Extremis’ designs offer.

In the city of the future, public spaces are an increasingly vital part, a healthy transition between public and private life. At the Extremis booth plaza, people gather for a chat, some tapas and drinks. These energizing and inspiring moments makes leaving your home a joy every day. The furniture is there to facilitate togetherness in the best way possible.

“At IMM, Extremis brings a new version of its innovative tools designed for the future presented in a pastel-colored complex that speaks to the imagination of every color loving heart.”

Anything new?
Extremis brings a revamped version of its best-known designs by presenting them in surprisingly new color combinations and materials. Bistroo got an eye-catching Memphis look and because it’s the 10th anniversary of the iconic Hopper table, we are introducing it in an AA version: All Aluminium. The result is a lightweight picnic table made entirely of aluminium, possible in any color and any length. This mono-material and mono-color version makes it transform into something sculptural.

Protection from the sun is reinvented once again, with the Vela concept for the Marina range, an innovative and easy system that goes perfectly with these potentially super long (picnic) tables.

'Muralla Roja'

La Muralla Roja, Spanish for ‘The Red Wall’, is a housing project located in Calpe, Spain. Its design is inspired by the Mediterranean tradition of the kasbah (which typically refers to a citadel or several buildings behind a defensive wall). The silhouette of Muralla Roja follows the contour lines of the rocky cliff it sits on and creates an ensemble of interconnected patios and stairs that provide access to multiple apartments. The eye-catching colors that cover the facades either contrast with nature or complement its purity.

Extremis on Archiproducts.com

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