09/12/2019 - Mobiltesino officially presented the new corporate image. The event, which took place at the company’s headquarters in Ripatransone, was attended by the company’s Marketing Director, Danilo Iannini and the Mobiltesino staff. There were also Andrea Castelletti, multi-award-winning creative director and multidisciplinary designer who was responsible for the creative direction of the brand identity project, and the Dam.Co communication agency, which has been responsible for Mobiltesino’s digital strategy for years.
The new identity comes from the knowledge with which the company, which has 40 years of experience in the bathroom furniture sector, is preparing to face the challenges of the future. It is a new image that is able to fully represent the peculiarity and exclusivity of the company, a natural consequence of an evolution that will embrace all the business and communication tools.
Indeed, starting in 2020, the new website will be online, more dynamic and user-experience oriented, and a new collection will be launched on the market, both perfectly integrated with this renewed company vision.
‘The strategic lever that led us to renew our brand was the need to adopt a coherent image in line with the current corporate business strategies’, explained Iannini. ‘Finding more and more the balance between craftsmanship and technological and digital innovation for an ever-higher customer satisfaction is our vision for the future. Quality of products and services, aesthetic value, technology, and research are the key points that will allow us to achieve it.’
The first new element is the restyling of the logo, now bolder and extremely recognizable, which immediately conveys the positioning of Mobiltesino. The payoff Atelier since 1978 that accompanies it reinforces its closeness to the more properly artistic and laboratory spaces, and the foundation date celebrates its heritage.
Mobiltesino on ARCHIPRODUCTS