The #PedraliPalaceofWonders booth, designed by the Milan based architectural studio Calvi Brambilla, welcomes visitors at the entrance of Hall 6 in Today Signature (Stand J2-K1), the section dedicated to the interior design that combines originality and innovation. A contemporary setting with an elegant and minimal style, with real interiors in which the mood is defined by the products themselves.
Buddy, PedraliThe stand covers a surface area of 160 sq.m and has a single volume with a markedly architectural feel; it features longitudinal openings set at a 45° angle that create seamless visual continuity between the inside and out; allowing visitors who are strolling along the corridors to peek in and set off on a journey to discover the “Palace of Wonders”. Guests are welcomed in a lounge area furnished with pastel coloured seating units from the Buddy collection by Busetti Garuti Redaelli, combined with the low tables of the same collection, which contrast with the warm earthy hue of the floor.
Héra, PedraliThe three rooms of the Palace of Wonders are characterized by a strong graphic sign, a cut, interrupting the composition and leaving space for a rational, explanatory component. The actual elements used for the set – from the floor to the walls, even the decorative objects – have been cut.
Héra, PedraliThe first set depicts a restaurant that, thanks to its style, recalls the world’s top restaurants. A cosy, minimal space featuring neutral hues in Northern European style, paired with a classic Italian concept of elegance and simplicity, suggested by plaster bas-reliefs and ornaments on the walls. Héra, the armchair designed by Patrick Jouin, which embodies the concept of lightness fusing it with that of comfort and cosiness, takes centre stage. The key feature of this chair is wood - the ultimate natural raw material - which the renowned French designer chose to preserve by giving it an extremely refined, fluid form. The set is completed by the Inox tables and the Tamara suspension lamps, by Basaglia Rota Nodari.
Jamaica, PedraliThe second room outlines an urban restaurant. The split-level architecture is simple and the choice of elements such as the flooring and wall panelling recalls the place that influenced this set: the Jamaica collection by CMP Design. Indeed, the chair was inspired by the famous Bar Jamaica in Milan's Via Brera, a legendary hub for intellectuals and artists in the twentieth century. The Jamaica collection thus becomes an expression of creative sociability. It has a modernist design, yet looks to the past to reinterpret historic forms with a touch of humour. The combination of different materials such as wood, metal and upholstery exemplifies Italian “knowhow”, one of Pedrali’s strong points.
Jazz, PedraliJazz seating collection, including the new chair, is the key feature of the set depicting a modern and welcoming bakery, whose bon-ton style is enhanced by the green walls matched with pink shades. The harmony of shapes, ergonomics and elegance of Jazz collection converge in its light steel frame combined with the upholstered seat and backrest. The set is completed by Stylus tables and Giravolta wireless lightings by Basaglia Rota Nodari.
Remind, PedraliWithin the exhibition area, blooming plants on the walls characterize an outdoor environment where the main protagonists are Remind, the innovative polypropylene chair designed by Eugeni Quitllet, which echoes the soft, rounded curves of wooden chairs from the late 19th century, and Tribeca by CMP Design, the collection that is inspired by the classic Sixties patio chairs made from steel and woven cord. Tribeca is one of the products selected for the 2019 ADI Design Index and competes for the Compasso d’Oro 2020. The Elliot tables by Patrick Jouin, with their organic yet elegant forms, complete this composition.
Remind, PedraliNear the outdoor area, it is possible to sit on Folk chair by CMP Design. The friendly feel of this seating, with the warmth of ash, the compact dimensions and soft, human lines seamlessly convey the idea of a chair that speaks a universal language. Key element is a light, durable die-casted aluminium ring that becomes the structural and distinctive element which enables the piece to be easily disassembled, it is a guarantee of the strong company’s commitment to environmental sustainability.
PEDRALI on ARCHIPRODUCTS