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The New Acerbis Home

The MDF Italia showroom hosts the brand's icons in a temporary exhibition

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The New Acerbis Home
29/11/2019 - Two brands, two collections, two families, a common passion for design, a new chapter in Acerbis history. From the capital of design, the brand is back to tell its story to regain global markets. In April, on Milan Design Week, some iconic pieces of the historical Seriate-based company made their first surprising appearance in MDF Italia showroom windows in Milan, thus testifying MDF Italia acquisition of the Acerbis brand.
La nuova casa Acerbis

La nuova casa Acerbis

Acerbis production found a new home in the heart of the design capital, within MDF Italia flagship store, that, since the end of October, has been exhibiting both collections on over 600 exhibition ground, of which 250 mq dedicated to the new brand. At the entrance, a temporary exhibition of original products from the company’s historical archive, a tangible sign of this new presence, will enchant and appeal visitors, highlighting the brand’s history and value through the iconic design of some projects available in some of the most important design museums and shows on a worldwide scale. These include “Solemio” (1983), the luminous shelf with rotating mirror and “Brooklyn” (1977) a bridge shelving featuring a reticular beam launched between two pylons, with shelves suspended to the slender steel rods, both designed by Lodovico Acerbis & Giotto Stoppino.
La nuova casa Acerbis

La nuova casa Acerbis

Enrico Acerbis, today Acerbis brand ambassador for MDF Italia, after managing the company in the last five years, comments on the operation as follows: “To represent the fourth generation means on the one side to become the spokesperson for a 150-yearlong familiar legacy in the design world, on the other, it means being aware that, as done by your predecessors, you must evolve to face the challenges of a fast-changing world. In a competitive context that today is increasingly globalized, that is at the same time a top opportunity and a difficult challenge, facing change also means looking beyond the boundaries of your own company, to be open to mergers to be competitive on a global scale. Following this philosophy, MDF Italia’s acquisition of Acerbis will enable it to grow on the international market since MDF Italia is a stronger and well organised company and we share the same design and innovation values”.
 
La nuova casa Acerbis

La nuova casa Acerbis

La nuova casa Acerbis

La nuova casa Acerbis

La nuova casa Acerbis

La nuova casa Acerbis

La nuova casa Acerbis

La nuova casa Acerbis

La nuova casa Acerbis

La nuova casa Acerbis

La nuova casa Acerbis

La nuova casa Acerbis

La nuova casa Acerbis

La nuova casa Acerbis


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