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Tribal-Pop Wool Rugs

The capsule collection designed by Camille Walala for FLOOR_STORY

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Tribal-Pop Wool Rugs
27/11/2019 - FLOOR_STORY presents a new rug collection designed by the French artist Camille Walala, famous for her ironic installations.
 
A graduate in textile design from the University of Brighton, she established her namesake brand in East London in 2009, and continues to live and work there today. Her practice has taken her all over the world to transform homes and workspaces with her signature tribal-pop style. Drawing on influences including the Memphis Movement, the Ndebele tribe and op-art master Victor Vasarely, Walala has an irrepressible enthusiasm for playful, graphic patterns that invoke a smile in all who view them. Her unmistakable work adorn Brooklyn’s Industry City and the Salt Boutique Hotel, Mauritius, as well as installations and exhibitions throughout the capital and overseas.
Camille Walala_White Noise

Camille Walala_White Noise

'I've always wanted a go at designing rugs, as I love the textural element and large scale', says Camille Walala. 'The process was intriguing and it was a delight to see the translation of a design made on paper or computer on a grand scale with the warmth and comfort of wool. It certainly added a new dimension to the way I view my work'.
Fixed

Fixed

The first carpets designed for FLOOR_STORY are inspired by the wonderful houses of the Ndebele people of South Africa. For centuries they have painted their straw huts with bright graphic patterns inspired by their bead work, an art passed down through generations of women. The 100% wool kilims of Buildings Come True and Fixed, and the hand-tufted Aria, reproduce these geometric patterns.
Congo

Congo

The fourth rug, Congo, is actually a design that traces back to her time as a student in Brighton. Created in the final year at university, it owes a lot to the Memphis movement.
Equilibrium

Equilibrium

With Token, Ecliptic, Equilibrium and White Noise joining Camille’s previous creations for FLOOR_STORY, the collection is now one of the richest collaborative projects for the East London rug retailer and maker. White Noise is a sequence of geometric pattern in strict black and white; the design of Equilibrium presents a backdrop of random forms overlaid with high-contrast colors and patterns; for the Chroma Token and Royal Token Camille combines linear outlines with simple forms and brilliant colors.
 
The new rugs continue the collection’s developing ethos of making good design accessible, with qualities at various price points. Through hand-knotted, hand-tufted and hand-woven qualities all made ethically from wool, Camille Walala x FLOOR_STORY is ready to bring life-affirming pattern to all homes.


FLOOR STORY on ARCHIPRODUCTSWhite Noise

White Noise

Chroma Token + Royal Token

Chroma Token + Royal Token

Ecliptic

Ecliptic

Equilibrium

Equilibrium

White Noise

White Noise

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