Veronese Continues to Stretch the Limits

The new Memento collection by Dan Yeffet

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Veronese Continues to Stretch the Limits
31/01/2020 - Veronese is embarking upon new territory in 2020 as it expands into the world of furniture design. The French design house, known for its expertise in Murano glass lighting and mirrors since 1931, is releasing its next novelty — Memento, by Dan Yeffet. This new design — both a stool and end table — is a testimony to 2000 years of evolution in mold-blown glass art. Veronese_Dan Yeffet_Memento

Veronese_Dan Yeffet_Memento

In keeping with the spirit of exploration and novel experiences, Veronese focused on creating a design that would break away from the expected, while remaining true to the brand’s heritage. An accent furniture design that would invite great conversation and introduce a splash of color, was favored. Drawn to the adventurous and inquisitive spirit that drives Yeffet’s pure designs, Veronese turned to the designer for their second collaboration. It was Yeffet’s idea for Memento that immediately charmed Veronese creative director, Ruben Jochimek, who recognized how its graceful design hid a challenge at the heart of Veronese’s commitment to setting precedents in the world of contemporary glass art. Veronese_Dan Yeffet_Memento_ph Pierrick Verny

Veronese_Dan Yeffet_Memento_ph Pierrick Verny

“Since 1931, we have remained committed to supporting the evolution of glass artistry whether its through challenging Murano artisans to work with the traditional techniques in new ways and or developing contemporary designs that break away from the obvious,” explains Jochimek. Veronese_Dan Yeffet, Memento_Bluino_Portrait

Veronese_Dan Yeffet, Memento_Bluino_Portrait

The challenge in creating Memento lay in the combination of its considerable size, diamond quilted relief motif and its purpose. Rarely, if ever, has a functional mold-blown design with a relief pattern of such magnitude been created. More than one year of research and development was required to create its complicated multi-piece mold, weighing 350 kilos. Then five master artisans were tasked with manipulating the enormous volume of glass into a refined, functional object. Only after several attempts were the ideal texture and quality achieved. Memento’s design helped stretch the limits of the master artisans to achieve a new height in contemporary Murano glass art. For two millennia, ever since renowned mold-blower Ennion initiated the craft during the Roman Empire, master artisans have been advancing this old-world craft with perseverance and creativity. Veronese is grateful to be a part of that heritage and to take the baton in 2020 to advance their legacy. Veronese_Dan Yeffet, Memento

Veronese_Dan Yeffet, Memento

The launch of Memento is a part of a new scenography at Veronese’s new Paris headquarters. The scenography opened to the public on January 19, 2020, with a new sampling of Veronese’s nine decades of designs including new designs by Patrick Naggar, Reda Amalou, Fredie Jochimek, the TOH suspensions by Raphael Navot, and others. To complete the scenography, Veronese has partnered with designers Piet Hein Eek, Dirk Vander Kooij, Yann Dessauvages, Reda Amalou; brands Kasthall, Poltrona Frau and Matiere Grise; and vintage design gallery Objets D’Affection, to create a welcoming and inspirational environment for its guests.

Veronese on ArchiproductsVeronese_Dan Yeffet_Memento_ph Pierrick Verny

Veronese_Dan Yeffet_Memento_ph Pierrick Verny

Veronese_Dan Yeffet_Memento_ph Pierrick Verny

Veronese_Dan Yeffet_Memento_ph Pierrick Verny

Veronese_Dan Yeffet_Memento_ph Pierrick Verny

Veronese_Dan Yeffet_Memento_ph Pierrick Verny

Veronese_Dan Yeffet_Memento

Veronese_Dan Yeffet_Memento

Veronese_Dan Yeffet_Memento

Veronese_Dan Yeffet_Memento

Veronese_Dan Yeffet_Memento

Veronese_Dan Yeffet_Memento

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