Wallcovering with an Ecological Soul

Glamora presents the new GlamPure collection made by European linen

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Wallcovering with an Ecological Soul
17/06/2020 - Made entirely of plant-based raw materials, The new GlamPure collection by Glamora decorates interiors with the tactile materiality of its surfaces. The protagonist is European linen, a striking, highly functional textile fibre that breathes vibrancy into a wallcovering with a naturally irregular texture.
 
Inspired by the washi Japanese technique, the collection plays around with the concept of stratification, by layering natural elements, or subtle patterns, like weightless gauzes. The walls design spaces inhabited by nature, in a range of delicate colours and earthy shades. Interplays of light and shadows, projections and transparencies of leaves and flowers hover suspended over the surface, proposing a holistic approach to home decor in line with the principles of biophilia, and inviting people to rediscover their affinity with the natural world. GlamPure is a durable and high-quality wallcovering, with an ecological soul. The organic fibres make it a sustainable solution with a small environmental impact, ideal to arouse a sense of warmth and confort to any environments.
 
Says Fabrizio Rondini, Glamora Creative Director, 'It arises from the awareness of a personal and social need certainly highlighted by this historical moment. We live most of our time enclosed within the walls of buildings; this has led us to move further away from nature and to miss it. We feel more and more strongly an inner drive to live a more natural dimension and to have more harmonious biological rhythms. The idea behind GlamPure is that true luxury means nowadays to recover the essence of our daily life, our gestures, the objects that surround us, our time and the relationship with the natural ecosystem that welcomes us. We are looking for an authentic sensorial experience that encompass the touch, the visual impact and the general feeling of well-being that arises from it. After a long period of study and research of a natural material that could meet the principles of biophilia, eco-compatibility and quality, we have developed GlamPure'.
 
Glamora has always researched and proposed its aesthetic philosophy through collections that interpret a concept of harmony between craftsmanship and technology. GlamPure responds to the demand of an emerging public who seeks sustainable design proposals characterized by high aesthetic and quality parameters.
 
Thanks to the properties of linen, the main component of GlamPure, the wallcovering lends itself to many indoor environments: it is in fact heat-insulating and hygroscopic. It allows to create very welcoming atmospheres in both residential and hospitality contexts designed through healthier, ecological, organic materials and with greater attention to volatile emissions. It’s the perfect wallcovering for solutions that include nature as a construction and coating element in order to reset the lost balance between human beings, daily life spaces and nature.
 
GlamPure is the first step towards a greater attention to sustainability and environmental protection by Glamora, either on a logistic, production and communication point of view. By opting for low environmental impact solutions such as digital communication or the exclusive use of recycled materials for packaging and offline promotion materials, Glamora starts a path of corporate responsibility in safeguarding the environment.
 
'The Eastern aesthetic vision has a welcoming attitude towards the imperfection present in nature, which has always fascinated me. In particular, washi, the traditional Japanese manual paper-making technique, inspired the concept of transparencies, overlapping natural fibers and light textiles that naturally accompany and enhance the heterogeneous texture of GlamPure. From the close dialogue between the impressed subjects and the linen, a strongly connoted collection comes to life and leads instinctively to recognize and immerse yourself in an aesthetic paradigm of profound well-being'.
 


GLAMORA on ARCHIPRODUCTSWallcovering with an Ecological Soul

Wallcovering with an Ecological Soul

Wallcovering with an Ecological Soul

Wallcovering with an Ecological Soul

Wallcovering with an Ecological Soul

Wallcovering with an Ecological Soul

Wallcovering with an Ecological Soul

Wallcovering with an Ecological Soul

Wallcovering with an Ecological Soul

Wallcovering with an Ecological Soul

Wallcovering with an Ecological Soul

Wallcovering with an Ecological Soul

Wallcovering with an Ecological Soul

Wallcovering with an Ecological Soul

Wallcovering with an Ecological Soul

Wallcovering with an Ecological Soul

Wallcovering with an Ecological Soul

Wallcovering with an Ecological Soul

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