Born in Transylvania , March 1990. He grew up in the UAE and graduated in Industrial Design and a Master in Strategic Design from the Istituto Europeo di Design (Milan) in 2011. His thesis was awarded with an Honorable Mention at the 23rd ADI Compasso D’oro Award (Targa Giovani).
He began his professional career working for Gordon Guillaumier where he had the opportunity to work on a number of furniture projects. After this experience he continued his education and graduated with a Master's in Strategic Design from the Istituto Europeo di Design (Milan) in 2012.
After graduation he went on to work for 3M, at their Design Lab in Milan, where he had a chance to gain an insight into what drives innovation within a large corporation. These experiences allowed him to participate in, and win the first edition of the BMW Creative Lab held in 2013. After winning the competition he went on to work for BMW in Munich, where he had the chance to work in a multidisciplinary team on a number of future thinking projects regarding mobility.
This experience was followed by a stint working in Guzzini & TVS , working both internally and from the field, traveling around the world with an aim of developing relevant kitchen tools for people.
Thanks to these experiences, he has been able to work in a wide variety of industries, with the aim of creating value synergies between brands and product experience.
In 2015 he set up his own studio, and has since had the pleasure of collaborating with some of the leading global brands.
He currently works as a design consultant for a number of international brands, dividing his time between classical design and strategic design projects, while regularly collaborating with Simone Bonanni on what have now become a number of award winning projects.
Since returning to Milan he also teaches the thesis course in Product Design at the Istituto Europeo di Design(Milano).
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