Giuseppe Viganò dedicated its work to the industrial design of furniture products and to the artistic direction of companies in the sector. It also provides graphic consultancy for the creation of catalogs directly following photography, layouts, communication and advertising pages. It designs fair and permanent installations in furniture stores or temporary spaces for specific events, and intervenes personally indicating the choice of products and the study of scenography.
Experimentation or the use of a new material often becomes a starting point for the ideation not only of a product but of an entire collection. The search for references that come from the world of art, fashion and poetry are the opportunity to approach the project in a transversal way, many of its most renowned products were born from pictorial concepts or glamorous details, other times instead they are poetic gestures to create intriguing forms which then develop into new proposals. He has collaborated with important companies in the sector such as Poliform, Arflex, Bonacina Pierantonio, Bonaldo, Visionnaire, Arketipo, CIA International, Cogliati & Cogliati, Confalonieri, Matteo Grassi, Emmemobili, Estel, F.lli Longhi, Frighetto, Gamma International, Horus, Ivano Redaelli, Lema, Minotti, Misuraemme, Porada, Saba Italy, Rivolta and the leather, Artexa carpets, Tisettanta.
The Ellipses chair designed for Bonacina Pierantonio was reported to participate in the selection for the ADI INDEX 2010, for the ADI Compasso d'Oro Award.
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