However, the designers' definitive consecration came in 2000 with several prestigious collaborations. The first saw them designing Issey Miyake's Paris store for the famous A-Poc collection. This commission was followed by the Joyn office furniture system for Vitra. Finally, the Kreo gallery in Paris - a workshop specialising in the production of special limited series, some entrusted to designers like Mendini, Grcic, Morrison and many others - organised a solo exhibition in 2001. This was when the brothers' careers began the fortunate trajectory that saw them collaborate with Flos, Kartell, Magis, Mutina, Artek, Alessi and Cassina, to name just a few.
The Bouroullec brothers' style is characterised by clean lines, simple shapes and light volumes. Each project starts from the desire to redefine space in terms of flexibility and modularity. Far from being minimalist, Ronan and Erwan's work tends towards simplicity and comfort, with no superfluous elements. Their partnership is characterised by unity of purpose in pursuing perfection and a lively dialogue concerning many design aspects. The brothers' bestsellers include the Cloud bookcase, the Spring armchair and the Basket 011 sofa for Cappellini; the Algues plastic partition screen, the Alcova sofa and the Vegetal chair for Vitra; the Steelwood chair, which won the ADI Compasso d'Oro 2011 award, and the Striper table collection for Magis; the Facett seating collection, which won the Red Dot Award in 2008, and the Ploum sofa for Ligne Roset.
Driven by an inexhaustible curiosity for all artistic expressions, the brothers are also distinguished by projects that move beyond industrial design to embrace goldsmithing, drawing, photography, video art and architecture. Their work has been exhibited in group and solo shows since 2002, while some items can be found in the permanent collections of prestigious museums like MoMa in New York, the Centre Pompidou in Paris, the Art Institute of Chicago and the Design Museum in London.
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