In its works, he attaches particular interest to promote the know-hows, to the beautiful workmanship, and to the place of the human being in the project, whether it be with a craft structure or a company. Above all, Samuel sees above all creation as an open-plan ensemble, and thus works in different fields of design such as furniture, industrial design, street furniture, lighting, spaces, scenography, artistic direction for a company, limited edition pieces. He also collaborates with architects on more specific projects. The expression of his creations tends towards a pure line, contemporary, elegant, and with a graphic effect sought.