Edra designs, develops and manufactures sofas appreciated worldwide for their exceptional craftsmanship and quality. The company also produces armchairs, chairs, beds, tables, storage units, and accessories—a collection based on original ideas and unique production skills. These values are the foundation of comfort, elegance, and top-level performance, expressed in products designed to last forever. Edra’s headquarters is located in the heart of Tuscany, a land rich in traditions, culture, and beauty. In Perignano, in the province of Pisa, international designers bring dreams, insights, and ideas to life, creating projects with strong intellectual depth. They are long-term collaborators who work with Edra beyond trends or market demands. This gives the collection a universal character, both in use and design.
The greatest comfort, elegance and performance
Each model is the result of in-depth study of comfort, intended not just as convenience but as a form of pleasure. It’s a balance of seat support, style, and functionality, considering daily use, both personal and shared—to feel well in every situation. This attention also translates into elegance: essential beauty, free of excess, with a meticulous focus on every detail. Edra models stand out in any space, adapting harmoniously to their users’ habits and desires. For Edra, quality means a tangible, concrete approach to product development. The brand invents and utilizes original materials, thoroughly researched to achieve high-performance solutions in any environment. The design goes beyond function and comfort: Edra products are built to last over time.
The collection
The models originate from conversations, deep reflections, and experimentation with designers. Ideas then take shape through the company’s dual production souls: craftsmanship and technology, complementary and inseparable. Manual techniques are used throughout production, enhancing manufacturing traditions with advanced methods. They allow for processes beyond the reach of machines and give each product a unique character. The result is a process that combines the qualities of art, craftsmanship, and industrial precision.
Edra sofas offer total freedom of use, without limits on posture or orientation. Modularity, a recurring feature in the collection, allows for a broad range of compositions and a natural, personalized integration into any space. Some models—such as Standard, Standalto, and Chiara by Francesco Binfaré—can be reconfigured with a simple gesture thanks to the Smart Cushion, patented and produced by Edra. This structural element easily adapts to different positions thanks to special joints and mechanisms. The Smart Cushion transcends the limits of traditional seating to offer ultimate comfort and full support. It is perfectly complemented by Gellyfoam®, another exclusive Edra innovation. The result of years of research, this material offers both softness and support, embracing the body with extraordinary comfort. Every component—from outer surfaces (fabric, leather, or finish) to inner parts, whether soft or structural—works together in perfect harmony. In this view, covers are conceived to enhance each model, with weaves and textures developed as materials that naturally follow shapes and movements.
Edra worldwide
Distribution is handled exclusively through Official Edra Dealers. Some of them have dedicated exhibition spaces and a wider selection of models, marked on the website edra.com as Spazio Edra. In the heart of Milan, the Edra showroom at Palazzo Durini welcomes visitors and professionals to explore the qualities of the collection within the evocative setting of a 17th-century residence. Edra models are part of the permanent collections of prestigious art institutions worldwide and furnish historic palaces, embassies, and museums. The brand also supports cultural and sports initiatives, such as the ongoing collaboration with Casa Italia since 2016. Since 2020, Edra has published Edra Magazine – Our Point of View, featuring insights on the collection, projects, and cultural interests of the company. The magazine is available at Official Dealers and on the website. Over the years, Edra has also published several volumes, including Interiors with Edra (1 and 2), Our Story – A Journey through Beauty, and the monograph Francesco Binfaré. In 2024, it presented Edra Amendola, a book on the collection with photographs by Aurelio Amendola, published by Treccani.
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