Giovannetti

Serravalle Pistoiese / Italy

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Merged into the green of the Pistoia countryside, where the nurseries form regular and rational plots, there’s the Giovannetti plant, born in the mid-60s, still embodies the desire to innovate the universe of furniture through collaborations and ingenious products persists. Since then Giovannetti has been one of the companies that has written the history of Made in Italy and of design in general. Giovannetti has invested heavily over the years in researching its products, being today the owner of countless molds which, in reality, are a wealth added to its value.

Giovannetti: museum furniture

The innovative spirit and the wish to amaze are evident since its earliest works: Bauhaus, created in collaboration with Roberto Tapinassi, Bazaar born from a long collaboration between Giovannetti and Superstudio. Definitive maturity and success come with Anfibio (1970), a masterpiece of Alessandro Becchi, the sofa that is not a sofa, the bed that it is not a bed, Compasso D’Oro (Golden Compass) award in 1972, sold in tens of thousands of models and exhibited in 13 museums in the world. Giovannetti products are now exhibited in the following museums: Museum of Modern Art (New York); Museum of Contemporary Art (San Diego); Philadelphia Museum of Art (Philadelphia); Museo Rufino Tamayo (Mexico City); Victoria and Albert Museum (London); Kolnischer Stadt Museum (Cologne); Vitra Design Museum (Well am Rhein); Tel Aviv Museum of Art (Tel Aviv); Power House Museum (Sydney); Triennale Design Museum (Milan); Farnesina Museum (Rome); Industrial Design Museum (Calenzano); Ara Pacis Museum (Rome)

Giovannetti's international spirit

Since its foundation, the company has participated with its models in the international exhibition of Turin (Eurodomus), Milan, Paris, Cologne, Moscow, Seoul, Tokyo and Chicago, Malmö, Valencia, London, Dubai, Warsaw, Bari, Copenhagen, gaining over time visibility and consideration. On the occasion of the fortieth anniversary of Anfibio's birth, the Ministry and the University wanted the company to exhibit in Brera (Milan) in the prestigious Napoleonic Hall. The international comparison has allowed the growth and acquisition of a highly qualified know-how which, translated into figures, is equivalent to a production oriented 20% to the Italian market and 80% to the foreign market and about 180 points of sale on the only national territory. An essential and constant prerogative in Giovannetti's life is the continuous openness and availability to the new generations of designers, offering many talents the opportunity to make themselves known and introduce themselves to the world of industrial design. ... More ... less

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