Kare Design GmbH – a leader in its segment of the market – is a privately owned company with international operations in the field of furniture, lighting and furnishing accessories. The company is globally prominent with 100 franchise stores in nearly 50 countries, together with 100 premium shop-in-shop outlets. In addition, the company supplies hundreds of furniture and design stores, both in Germany and throughout the world.
Business fields, multi-channel, workforce, logistics, business idea, owners and chief executive officers, corporate social responsibility, overview.
Kare Design GmbH – a leader in its segment of the market – is a privately owned company with international operations in the field of furniture, lighting and furnishing accessories. With its ‘Joy of living’ slogan the company markets unconventional furnishing design at attractive prices under its own KARE brand. Today the company counts more than 200 shops in nearly 50 countries.
Growing constantly since 1981
With its inexhaustible variety of new trend themes in the field of furnishing the mid-sized company makes a strong impact on consumers, business associates in the furniture business, contract furnishing clients and franchise partners. On the market the brand attracts attention with its ‘furnishing theatre’, the sensuous showcasing of furniture, lamps and decorations in eye-catching furnishing worlds. Ever since it was founded in 1981 KARE Design GmbH has registered steady growth thanks to its flair for strategy and new markets, backed by a product range of around 6,000 articles and an average of 2,000 new products every year.
Retail, wholesale, franchise system, contract furnishing, e-commerce
The company is globally prominent with 100 franchise stores in nearly 50 countries, together with 100 premium shop-in-shop outlets. In addition, the company supplies hundreds of furniture and design stores, both in Germany and throughout the world.
KARE Design GmbH also has its own shops in Munich, Regensburg and Vienna. They include the ‘KARE Kraftwerk’ flagship store in Munich, which opened its doors in 2015 with a showroom area of 10,000 m², a contract furnishing studio and a restaurant with roof terrace – all housed in an industrial monument which is known throughout the city. In 2015 the flagship store received the German Retail Association’s ‘Shops of the Year’ award. In Germany the trendsetter on the furniture market also sells its product range through its own online shop.
International trade fair participations
KARE presents its furnishing worlds and products at all the world's main furniture fairs, such as Salone del Mobile in Milan, Objet & Maison in Paris and imm in Cologne. In addition, the company organises its own in-house exhibitions for its B2B customers in the 3,000 m² showroom at the company's HQ in Garching-Hochbrück.
Subsidiaries for contract furnishing and fashion
When it founded its KARE Objekt GmbH subsidiary in 2016 the company created a solid base for the furnishing of commercial premises, ranging from restaurants to modular residential units. In addition, the company operates two Munich stores and an online shop for fashion trends under the ‘Stierblut’ brand.
At present 380 employees from 28 different nations work at the headquarters of KARE Design GmbH, while around 1150 staff are employed at branches worldwide. Basic and advanced training represents a focal point in personnel development. As a provider of occupational training the company enjoys Chamber of Commerce certification, and around one employee in ten is a trainee. The KARE Academy offers regular training for staff, retail partners and franchisees.
A central logistics facility with an area of around 30,000 m² is attached to company HQ in Garching, supplemented by further outside warehouses and a logistics centre in Asia. Purchasing operations are also managed from HQ, supported by procurement offices and quality management in Eastern Europe and Asia.
The founders and their business idea
KARE Design GmbH was founded in 1981 by Jürgen Reiter and Peter Schönhofen. As owners and managing partners they continue to manage the mid-sized company to the present day. Their personal daily involvement shapes our company, and at KARE we are proud to work in an unconventional and successful family enterprise.
The two design fans Jürgen Reiter and Peter Schönhofen founded KARE as students, when they wanted to furnish the flat they shared. Their passion for stylish furniture was a lot bigger than their budget, but KARE’s founders had a ready solution to this problem. Outstanding design was elitist and very expensive, so they simply invented their own. Their credo: furniture deserves great design at an attractive price and with a touch of unconventionality – after all, furnishing has to be fun.
Jürgen Reiter is in charge of design development and procurement of the unceasing flow of inspiring furnishing ideas created under the KARE brand. He travels the world 200 days a year in order to select products created by talented designers in craftsmen's workshops, ensuring that the KARE furnishing worlds are regularly filled with new life.
Peter Schönhofen drives forward the expansion of the company's international network and is responsible for global marketing. He monitors the KARE shops all around the world to make sure that everything is in place to ensure the satisfaction of KARE customers: from the inspiring furnishing idea to perfect service. As entrepreneurs they share passion, curiosity and unlimited drive, on the principle of “never be satisfied with what you already have.”