Master Kitchen is the household appliance brand dedicated to the kitchen world, capable of combining the uniqueness of Italian design with technological innovation. Born in 2018 by Midea Group, World's No.1 Air Treatment Brand and Small Cooking Appliances Brand, Master Kitchen is the result of the synergy between two centers of excellence: the Midea R&D Center in Formigine (MO) and the Midea Design & Innovation Center in Corso Monforte in Milan, which has made it possible to create product ranges that are well suited to satisfy even the most demanding consumers, integrating perfectly into contemporary kitchens. Each Master Kitchen line finds inspiration in technology with a human face, which pushes the search for innovation by always placing the real needs of the consumer at the center.
Functionality and innovation
Master Kitchen offers a wide collection of household appliances with a clear philosophy: high-quality, technological products, designed in Italy by those who know the world of design and innovation in the kitchen very well, capable of restoring high performance and professional quality for home cooking to the final consumer.
Made in Italy design
The Made in Italy design of Master Kitchen materializes in appliances with clean shapes, precious materials of the highest quality, cutting-edge performance, and reduced consumption, in two collections designed for the most demanding kitchen: Prime, in which the concrete and linear character of glass and steel become synonymous with professionalism, design, and sturdiness; Edge, the minimalist vision for the most modern kitchens, where steel and black glass meet in a clean, distinctive and elegant aesthetic to offer the best combination of style and performance. A catalog of excellence, able to satisfy the most demanding modern consumer and simplify everyday tasks.
About Midea Group
Founded in 1968 and present today in more than 200 countries, Midea designs Home Appliance solutions designed for a surprisingly comfortable home life. At #288 on the Fortune Global 500 ranking, Midea boasts a strong manufacturing and commercial presence thanks to its 15 manufacturing plants, 20 R&D centers in 9 countries, and more than 150,000 employees located around the world, as well as important partnerships and recent acquisitions that have allowed the group to become a world leader in the white goods sector.
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