A Metaphysical Dream Through Apulia's Colors

DA A presented by a photographic project curated by Studio Milo and Thomas Pagani

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A Metaphysical Dream Through Apulia's Colors
11/07/2019 - From the metalworking industry to design: the same metal used for the construction of excavator grabs and the bodywork of other heavy machinery is DA A's material of choice. With a saturated and vibrant palette, this year the brand from Apulia presents a collection of furniture that leaves ample room to color impressions.

The decision to introduce these colors into DA A's 2019 collection has been made together with our art director Anna Laneve”, says Bruno Taurino, co-founder of DA A. “We are not trending. Each color we included is the result of an in-depth study of the final product. It derives from an already defined identity. Nature has been the inspiration, as well as the material and, of course, craftsmanship. Colors are defining and personalizing spaces. Every single product fits into a particular setting. The color and finishing result from using natural materials: the blue and the green for example we obtained from lapis lazuli and Malachite.”

Contributing to the 2019 collection are the designers Marc Sadler, Angeletti Ruzza, Marta Laudani & Marco Romanelli, Baldessari & Baldessari. A photographic project curated by Studio Milo and Thomas Pagani is documenting the making-of. The images capture the intense dialogue between the radiant colors of the furniture and impressive backdrops, like the imposing architecture of Palazzo Stichi at Santa Cesarea Terme, or the Bauxite quarry and of the Grotta della Poesia, near Otranto. Rock + I-Tube

Rock + I-Tube

"Mutual understanding and a continuous exchange of opinions are important. From the start we were very positive about the outcome our collaboration with Studio Milo, for a reason. We wanted to tell the story behind our products, which is also the story of our region of origin, the Salento, its colors, the architecture. The azure of the Mediterranean and its innumerable shades, the earth-brown and the orange-red of the land, the white of the architecture of Lecce and the light that animates this place, that is what inspired us and has contributed an ethereal and unique concept.

At some point we felt that - in order to present the DA A universe - we had to set our on a surrealistic journey through a truly fabulous world of forests, beaches, castles. The timelessness of this experience will be felt by whoever looks at this collection.
Interpreting space like a narrative, furniture like the words that define it trough repeated changes of perspective and profoundness, our combinations can be surprising.
Trame

Trame

Also the photographs by Thomas Pagani are the result of a rather unusual approach, metaphysical, surreal and visionary, but still built around a rigorous architectural method. Suspended images leave plenty of room for the more crepuscular and dreamy aspects, where light strikes the details with almost theatrical effect, and the unique colors tend to resemble those of a painting.”

Stone arches, imposing columns, frescoed vaults and Mediterranean landscapes form the backdrop for the ROCK chairs, the upholstery of the SOL series, the tables of the TRAME and I-CUBE collection, but also for the statuesque RE, REGINA & FANTE and the brands most iconic pieces of furniture, like TATOU, SEN-SU, ANACLETO, RUBIC and CHARLIE. Rock

Rock

ROCK is a three-legged chair with the seat riveted to the frame. The original design by Marc Sadler comprises nine different models. In spirit it seems to refer to a post-industrial imagination. The treated aluminum makes it suitable for both indoor and outdoor use. Sol

Sol

The SOL collection has been designed by Michela and Paolo Baldessari. It is characterized by the pure lines of the metal structure and its vivid hues that, depending on the viewer's perspective, is transformed and takes on different functions. As their main inspiration the designers quote DA A's homeland, the intense colors, warm lights and breathtaking landscapes of Apulia and the Salento region. Trame

Trame

TRAME, designed by Silvana Angeletti and Daniele Ruzza, is a collection of indoor-outdoor poufs and side tables. It is the result of an almost oxymoronic contrast. In fact, here a solid and robust material like metal has been worked up into pieces of furniture that recall the qualities delicate fabric. “We tried to alter the perception of the material, to add more feminine, pliable looks.”, explain the designers. “The main idea behind the TRAME collection was indeed to make metal assume the qualities we are used attribute to fabrics, their lightness and delicacy.” I-Tube

I-Tube

The I-TUBE collection by Ce Studio comprises a broad range of table tops of various shapes and sizes. Conceived like a sculpture the table is bringing together the seemingly irreconcilable: the thin metal table top contrasts with the elongated and curved cylindrical shape of the bases. This effect is even intensified by a version with base and top made with different finishes. Re, Regina e Fante

Re, Regina e Fante

With RE, REGINA & FANTE the designers Marta Laudani & Marco Romanelli, collaborating with Stefano Ragazzo, are paying homage to the sculptors Anthony Caro, Harry Bertoia and Fausto Melotti. “It's an unusual hybrid, half art and furniture,” explain the designer. “One could object that the sculpture does not have a specific function, but that's not true. Its primary function is beauty, not to mention its potential to transfigure the room and to create strong emotions as an immediate reaction.'


da a on ARCHIPRODUCTSI-Tube

I-Tube

Trame + Rock

Trame + Rock

Trame

Trame

Sol

Sol

Rock

Rock

Rock

Rock

Rock

Rock

Rock

Rock

Rock + Trame

Rock + Trame

Trame

Trame

Rock

Rock

Re, Regina e Fante

Re, Regina e Fante

Sol + I-Tube

Sol + I-Tube

Sol

Sol

Rock

Rock

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