Abstraction and Randomness

Drop Cloth LVT, the new highdefinition digitally printed LVT designed by Float Studio

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Abstraction and Randomness
20/06/2019 - Drop Cloth is a highdefinition digitally printed LVT designed by Float Studio. This product is most likely to be specified in education, healthcare (especially Pediatrics), community/non-profit organizations, and creative corporate settings. Float Studio

Float Studio

In collaboration with Tarkett, Float Studio set out to create an abstract, monolithic pattern that designers could rely on again and again. Inspired by their favorite textiles, which feature unexpected color combinations,  Brad Sherman and Nina Etnier, fonder of the Studio, created a palette that appears neutral at first, but has unexpected pops of color to help support more dynamic use of color throughout a space. Drop Cloth’s combination of pattern and color allows a layering similar to a terrazzo floor, without feeling faux.

Innovative Design Solutions
Color speaks to people culturally in so many different ways. Brad and Nina started with a minimal, Scandinavian palette for Drop Cloth, but the design provides a lot of opportunity for customizing it for the end user. Drop Cloth could easily become more vibrant for a local community center, or toned down to be more formal. A designer could also create a lot of contrast by layering vibrant colors. The pattern allows a space to have these little surprises of color, which makes the palette more diverse, and less one-note. In this way, the design really speaks to Tarkett's focus and commitment around diversity, equity and inclusion.
 
Brad and Nina developed a palette for Drop Cloth with natural earth tones, but paired them with accent colors in unexpected ways. A gender neutral base using new neutrals was established as a foundation, and highlighted with secondary colors and richer jewel tones that would work across segments. While all the colors have somewhat neutral undertones, they stayed away from the traditional grey, in order to build a palette that plays well with other colors. By doing so, Drop Cloth is able to support creative use of color, without having to provide the lead color or be the loudest element in the room, which reflects how the duo use flooring in their interior projects.
 
As part of their research process, Brad and Nina discovered that splattered paint has been a common design element in New England beach houses for centuries. They learned that hitting a paintbrush against an iron pole would help them better control the size of the splatter onto the canvas behind—a technique that has been used since the 1800s. Using this knowledge, Drop Cloth offers designers the opportunity to be as subtle or high-key as they desire.
 
Drop Cloth LVT is part of Collections Infinies™, an LVT series that uses the power of highdefinition digital printing and co-creation to breathe life into the design process. , Using the online visualizer tool at collectionsinfinies.tarkettna.com, designers are able to customize an existing pattern with their own color selections, or create an entirely new LVT design from scratch.
 
Functional and Durable
Drop Cloth is highly durable and includes a 32 mil wear layer and Techtonic™, an advanced polyurethane technology that resists scratching, abrasions, scuffing and staining to ensure floors look nicer, longer. Techtonic’s matte finish adds beauty, depth and dimension for safe and beautiful floors that stand up to the worst of wear.
Abstraction and Randomness

Abstraction and Randomness

Abstraction and Randomness

Abstraction and Randomness

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