This year’s edition will continue to foster growth and excellence in the sector, building on a two-decade-long legacy and commitment to promoting and supporting the UK’s design community.
London Design Festival announces projects that will capture the capital's vibrant design spirit and offer immersive journeys of movement and discovery across eras, neighbourhoods, and artistic visions.
The Festival’s automotive partner MINI and acclaimed artist Morag Myerscough will present Nice to Meet You Again, an immersive installation that envisions the fusion of tradition and technology.
Award-winning artist, Morag Myerscough, known for her bold and vibrant style and automotive brand MINI will present Nice to Meet You Again, an immersive installation that transforms Shoreditch Electric Light Station from 16 to 19 September into an urban oasis that offers a vivid glimpse into MINI's future vision. Visitors will be invited to dive into a realm where tradition seamlessly intertwines with technology. Drawing inspiration from her early adoption of electric vehicles, Myerscough envisions a future where the sensory experiences of cities are transformed by the advent of electric mobility. The installation will celebrate MINI!s latest vehicles including the new all electric MINI Cooper, while weaving an aspirational and enchanting tapestry of what a greener and more harmonious urban environment could look like. Visitors will be invited to explore a multi-sensory world, where avian sounds and natural scents harmonise to create an enchanting atmosphere.
Nice to Meet You Again by Morag Myerscough supported by MINI
As MINI charts its course toward becoming an all-electric brand by 2030, the installation invites you to imagine a future where streets are shared, noise is replaced by melodies of nature, and a sense of community interlaces with renewable values. Explore this vibrant testament to unity, transformation, and a shared vision for an electric urban landscape.
Additionally, Design Trail: Daydreaming on the King!s Road, supported by Cadogan and the King!s Road Partnership, will offer an insightful journey through the history and design, fashion and cinema heritage of the iconic King's Road and its surrounding Chelsea neighbourhood. projects that will capture the capital's vibrant design spirit and offer immersive journeys of movement and discovery across eras, neighbourhoods, and artistic visions.
As an indispensable guide to navigating the Festival's diverse programme, the LDF Mobile Guide, available to download for free on Bloomberg Connects, will provide visitors with an innovative way to plan their visits and delve deeper into the Festival’s events and projects from their devices.
Design Trail: Daydreaming on the King!s Road
The Global Design Forum will return this September, bringing together creative leaders and innovators to discuss the most pressing topics in design from systems thinking and AI to diversifying design and designing for extreme change. Alongside Headline Partner SAP the event is supported by Pearlfisher, Istituto Europeo di Design and University of the Arts London.
London Design Festival 2023