altreforme celebrates its X anniversary with Raw&Rainbow

An iconic collection dedicated to the two souls of altreforme, the material one and the more pop

Read 479 times
altreforme celebrates its X anniversary with Raw&Rainbow
27/04/2018 - altreforme takes part at Milan Design Week with two special projects dedicated to its own history. In 2018, indeed, the brand celebrates its X anniversary: a decade with unique collaborations, iconic furniture and important internationals awards, the whole in the name of wow effect.
 
Exaltation of aluminium in its purity and colorful pop soul: the dichotomy of altreforme takes shape in the special collection Raw&Rainbow, 10 iconic objects made by young representatives of Italian design.

The exclusive project has been presented at one of the most prestigious location of Milan Fuorisalone: in fact, the Gallery Rossana Orlandi hosts the launch of this new and celebratory collection of altreforme.
 
Raw&Rainbow Collection
 
For the first ten years of altreforme I wanted to celebrate the two souls of this Brand: the most material dedicated to aluminium in its purity and flexibility, and the most pop inspired by our colorful finishes.
I chose 5 young Italian designers who had impressed me with their distinctive creative fair and I asked each of them to create two iconic objects, one more material and just raw, and the other colored with colours of the rainbow to tell these 10 years through their personal vision”, says Valentina Fontana Castiglioni, founder and Art Director of the brand.

In order to pay homage to its own history, altreforme has used the inspiration of 5 big names in Italian design: Antonio Aricò, with his second collaboration with altreforme, Serena Confalonieri, Marcantonio, Alessandro Zambelli and the duo Zanellato/Bortotto.
 
From the creativity of this sparkling team, under the guidance of Valentina Fontana Castiglioni, was born Raw&Rainbow. Each artist has been called to create two objects, one with a raw soul, a celebration of material, and a rainbow, to show that altreforme knows how to transform aluminium into a pop and ironic material. 10 real works of art that will enter in the history, not only of altreforme but of the entire design world.


altreforme on ARCHIPRODUCTSaltreforme celebrates its X anniversary with Raw&Rainbow

altreforme celebrates its X anniversary with Raw&Rainbow

altreforme celebrates its X anniversary with Raw&Rainbow

altreforme celebrates its X anniversary with Raw&Rainbow

altreforme celebrates its X anniversary with Raw&Rainbow

altreforme celebrates its X anniversary with Raw&Rainbow

Mr. raw_ Zanellato Bortotto

Mr. raw_ Zanellato Bortotto

Mrs. rainbow_ Zanellato Bortotto

Mrs. rainbow_ Zanellato Bortotto

Pavone_Antonio Aricò

Pavone_Antonio Aricò

Gallo_Antonio Aricò

Gallo_Antonio Aricò

Bruto_Serena Confalonieri

Bruto_Serena Confalonieri

Juno_Serena Confalonieri

Juno_Serena Confalonieri

Alla terra_ Marcantonio

Alla terra_ Marcantonio

Dalla terra_ Marcantonio

Dalla terra_ Marcantonio

Architettura domestica_Alessandro Zambelli

Architettura domestica_Alessandro Zambelli

Giostra_Alessandro Zambelli

Giostra_Alessandro Zambelli

Mr. raw_ Zanellato Bortotto

Mr. raw_ Zanellato Bortotto

Mrs. rainbow_ Zanellato Bortotto

Mrs. rainbow_ Zanellato Bortotto

Pavone_Antonio Aricò

Pavone_Antonio Aricò

Gallo_Antonio Aricò

Gallo_Antonio Aricò

Bruto_Serena Confalonieri

Bruto_Serena Confalonieri

Juno_Serena Confalonieri

Juno_Serena Confalonieri

Alla terra_ Marcantonio

Alla terra_ Marcantonio

Dalla terra_ Marcantonio

Dalla terra_ Marcantonio

Architettura domestica_Alessandro Zambelli

Architettura domestica_Alessandro Zambelli

Giostra_Alessandro Zambelli

Giostra_Alessandro Zambelli

Leave a comment

Hot Topics

altreforme
Share on Facebook Share on Twitter Share on Google Plus Share on Tumblr Share on Pinterest