Archiproducts at Salone del Mobile

A new infopoint, guides, video interviews, social media and Design Selection

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Archiproducts at Salone del Mobile
05/04/2018 - After last year’s success - with 1,841 exhibitors and 434,509 visitors coming from 188 countries - Salone del Mobile is preparing to kick off its 58th edition, with new exhibition formats and a tribute to Leonardo Da Vinci. For the fourth year in a row, Archiproducts confirms itself as a digital partner for the online exhibitors’ Digital Catalogue. Furthermore, through a communication campaign, both on-site and online, the network is ready to colour the Rho Fiera centre in yellow.

Archiproducts at the FairInfopoint, Design Selection, 'Salone del Mobile' and 'Fuorisalone' Guides
The Archiproducts team will welcome designers, retailers and brands, at a whole new Infopoint in Corso Italia (HALL ITL S40), to present the latest news from the network and the online shop's new features.
Come visit us at the fair

After the 100,000 copies distributed throughout Milan last year and the 40,000 clicks to download the digital version, the Archiproducts 'Salone del Mobile' and 'Fuorisalone' Guides are back. These, together with the Design Selection and the icons, trace a path between iconic and emerging brands, to discover products that stand out for their design quality, innovation and aesthetics.  
Download Archiproducts' Salone del Mobile and Fuorisalone Guides

The new Archiproducts marketing campaign is about to be revealed at RHO Fiera Milano. The 'Where Design Is' statement, presented for the first-time last year at ICFF and Salone del Mobile, evolves and shows its human side. In this way, design becomes a mirror of one's lifestyle and passions, finding in Archiproducts the virtual place where visitors can choose and buy any product - from the living area to lighting, from outdoor to wellness - to express themselves through the spaces they inhabit. 

Archiproducts online: Special Showcase, Social Media and video interviews
All the highlights from Salone del Mobile and Fuorisalone merge into the 'Special Showcase - Milan Design Week 2019', overseen by Archiproducts' editorial team. A virtual showcase in constant updating that, day by day, allows visitors to follow the most interesting product presentations, trends and collaborations that write the history of contemporary design.
Follow the Salone del Mobile, Euroluce, S-Project Special Showcase

The Archiproducts social media team also experiences the Fair at first hand, involving the network fanbase on the main social channels with a report in real time. During the last Salone del Mobile, Archiproducts' Facebook and Instagram posts reached 9,036,691 total reach, with 917,552 Instagram Stories views.
Follow Archiproducts on Facebook and Instagram

Also, at the Fair, the Archiproducts' video-maker troupe will meet the designers to get to the heart of the collections presented during this edition of Salone del Mobile. Among the names to be interviewed this year are Benjamin Hubert, Patricia Urquiola, Sebastian Herkner, Michael Anastassiades, Konstantin Grcic, Piero Lissoni, Big Game, Philippe Starck, Naoto Fukasawa, David Lopez Quincoces, Stephen Burks, Stefan Diez, Eugeni Quitllet, Ludovica + Roberto Palomba, Jean Marie Massaud and Daniel Germani.  
Last year, over 200 video interviews were published. Watch them here!

Archiproducts Milan: The 2019 Design Experience
The Archiproducts Milano space prepares to play host by donning a new layout with a design set that counts over 50 partner brands. The 15 rooms of via Tortona 31 become individual worlds where daring stylistic and sensorial explorations reflect personalities, moods and tendencies.

Among the protagonists of the 2019 edition, members of Truly Design are ready to draw visitors of Via Tortona 31 into a playful and mind-bending anamorphic installation designed for Volkswagen, the main sponsors of Archiproducts Milano for the second year running. From the floors to the ceiling, from furniture to lighting, up to a big polyhedral mirror, the room jams to the graphic beat of the anamorphic artwork by Turin-based studio. An immersive path, including an anamorphic installation, a sculpture in via Tortona and the façade.

Moving up to the venue’s first floor, visitors are welcomed into the BTicino home: Living Now Apartment, designed by the Marcante Testa studio. The interior arrangement here dialogues fluidly with technology, in a perfect symbiosis between innovation and design.
Register here to join the event!

Come and visit us at the Fair, get your Design Kit and follow the route of  the 2019 Design Selection and the yellow Archiproducts icons!
Corso Italia, HALL ITL S40Archiproducts at Salone del Mobile

Archiproducts at Salone del Mobile

Archiproducts at Salone del Mobile

Archiproducts at Salone del Mobile

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