Ariana reinvents the most sophisticated natural materials for Cersaie

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Ariana reinvents the most sophisticated natural materials for Cersaie
11/10/2013 - With its focus on creativity, unique design solutions and products with distinctive new characteristics, Ariana has invented a new visual lexicon for ceramic tiles. For Cersaie 2013 it is embarking on a journey inspired by the most sophisticated natural materials, reinvented by ceramic technology in a spirit of renewal and a desire to impress.
 
Ariana is the ABK Group’s new challenge and the main focus of our efforts in preparing for Cersaie,” commented Stefano Giordani, ABK Group’s marketing manager. “Over the past year we have worked hard to reposition the brand, using original and creative new product design as the key differentiating factor.”
 
In its quest for sophisticated new material inspirations, Ariana has turned to the world of natural stone. The FUTURA collection unveiled at Cersaie 2013 reinvents the sober appeal of Ceppo di Gré, a unique sedimentary rock extracted from the shores of Lake Iseo. The collection comes in four colours in both silk touch and lightly honed versions.
 
PRECIOUS offers a hedonistic new vision and reinvents the ceramic surface concept, elevating it from a mere finishing product to the key element of the spaces in which it is used. The collection is inspired by semiprecious stones and natural marble and is designed to create exclusive and sophisticated ambiences with a strong personality.
 
Inspired by exotic timbers, BALI is a brand new interior design material, an original and innovative proposal that forges a new sense of harmony with nature. As in a patchwork fabric, the patterns and colour combinations are reminiscent of recycled wood and of the banana tree bark typically used in African and Asian handicrafts.
 


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