04/05/2017 - MAIO architecture studio designed this year's Arper exhibition space at the Salone del Mobile. In collaboration with Jeannette Altherr – studio LA – in charge of the creative direction of Arper’s visual concept, MAIO has designed Arper’s stand with the objective of creating a space that best represents the interaction between architecture and Arper’s collections. A team of stylists and lighting designers contributed to this project which presents a new and highly innovative approach for Arper.
Maria Charneco, Alfredo Lérida and Anna Puigjaner, founders of Studio MAIO, explained the project thus: "We have designed a system for Arper that is defined by a set of simple elements that can be composed and reorganized depending on the site. These items serve as the structure itself, so it's a self-supported system—simple to build up and efficient. The system will be deployed for the first time at Salone del Mobile, creating t wo very different expressions."
At Arper’s main booth, the system defines a piazza, surrounded by rooms wherein the furniture is shown, all covered in an opaque material. You can enter the rooms from the piazza, or via the connections between them.
The idea is that we build an experience of visiting the pavilion, defining areas you have to approach and enter to experience. Each is a unique space that can be understood both as a room and a “building” within an urban landscape.
Rooms are modulated through the simple compression or expansion of space to tell the story of the furniture. It's not only the floor and walls but the ceiling that changes to affect the character of each room. The spaces become domestic while adapted to the big scale of the fair — a city within a city.
'On the other hand, at Workplace 3.0, we show that the system can work in really different ways, in form and also in materiality. There, we've composed a simple box, and are playing with a translucent material to work with shadows and transparency. So totally, totally the opposite.'