B&B Italia, Flos and Louis Poulsen at S.Project

Masterpieces and novelties from the three iconic companies

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B&B Italia, Flos and Louis Poulsen at S.Project
04/04/2019 - B&B Italia, Flos and Louis Poulsen announce their joint participation as Design Holding at the 58th edition of the Salone Internazionale del Mobile in Milan (April 9-14). Design Holding, recently created by Investindustrial and The Carlyle Group, is the new global high-end interior design group that brings together the three iconic companies.
 
The companies showcases their Collections in three distinctive areas of an all-encompassing booth designed by Calvi Brambilla, located in the new S.Project pavilion (Halls 22-24) -a crosscutting exhibition format making its debut at the Salone del Mobile. The booth is conceived to reflect the philosophy of Design Holding, by putting on stage the common narration of three strong individual identities boasting extraordinary design histories, along with their unique ability of relentlessly exploring new talents and releasing new iconic designs. All companies will demonstrate how their connection to history is still vivid, by visually relating cult pieces to stunning novelties by contemporary design masters.
Design Holding Booth_photo: Flos

Design Holding Booth_photo: Flos

B&B Italia celebrates the 50th anniversary of the legendary UP Series by Gaetano Pesce and it will display the Catilina chair, quintessence of Italian design by Luigi Caccia Dominioni for Azucena.
Serie UP - B&B Italia_photo: Archiproducts

Serie UP - B&B Italia_photo: Archiproducts

Next to these evergreen icons, B&B Italia will also unveil absolute novelties by internationally acclaimed architects and visionary designers such as Michael Anastassiades, Antonio Citterio, Piero Lissoni and Vincent Van Duysen.
Catilina - B&B Italia_photo: Archiproducts

Catilina - B&B Italia_photo: Archiproducts

Flos launches the re-edition of one of its cult designs from the Sixties, the lamp Chiara by Mario Bellini, on the occasion of its 50th anniversary, and will also release the first edition of an extraordinary 1957 design by Achille and Pier Giacomo Castiglioni, the Bulbo lamp.
Chiara - Flos_photo: Archiproducts

Chiara - Flos_photo: Archiproducts

Flos will also present innovative designs and original lighting systems created by Michael Anastassiades, Ronan and Erwan Bouroullec, Antonio Citterio, Formafantasma, Piero Lissoni, Nendo, Philippe Starck and Patricia Urquiola, to enrich its Home, Architectural and Outdoor lighting catalogues.
Coordinates - Flos_photo: Archiproducts

Coordinates - Flos_photo: Archiproducts

Louis Poulsen highlights some of its renowned masterpieces born from the long-lasting collaborations with Danish design legends like Poul Henningsen, Arne Jacobsen and Verner Panton followed by welcoming back icons from Vilhelm Lauritzen, continuing with Christian Flindt, Øivind Slaatto and more recently with the duo GamFratesi.
Panthella - Louis Poulsen_photo: Archiproducts

Panthella - Louis Poulsen_photo: Archiproducts

The grounded connection between past and present is once again made clear with a new big creative challenge: at the Milan fair Louis Poulsen will debut its first collaboration with the great Danish-Icelandic artist Olafur Eliasson, introducing the extraordinary OE Quasi.
 
“The idea behind Design Holding is to bring together companies that make excellence in design their founding value', says Piero Gandini, Chairman of Design Holding and CEO of Flos. 'If we look at Flos, B&B Italia and Louis Poulsen, in fact, we note that, despite being different in so many respects (furniture and lamps, the “Made in Italy” concept and Danish design), they have always shared strong values such as cultural commitment and the great quality of their products. For many decades, the history of industrial design has been marked by the extraordinary icons generated by these companies through partnerships with legendary designers. I believe that this shared premise of passion and research is the ideal strategic foundation for the development of Design Holding'.
 
This year’s great product innovations, created together with the best that the creative minds of design have to offer, are a clear testimony to this. We decided to present the three companies individually but in a single space at the Salone del Mobile precisely to show what they have in common in their past and also in their future. It is the first step in a project that aims to bring together businesses, each with its own strong, unique nature, under a unanimous banner of international growth based on shared values and visions. Presiding over Design Holding gives me great motivation to continue pursuing synergic programs of business development and design research at their best expression.

B&B Italia on ARCHIPRODUCTS

Flos on ARCHIPRODUCTS

Louis Poulsen on ARCHIPRODUCTSOE Quasi - Louis Poulsen_photo: Archiproducts

OE Quasi - Louis Poulsen_photo: Archiproducts

Design Holding Booth_photo: Flos

Design Holding Booth_photo: Flos

Ribes - B&B Italia Outdoor_photo: Archiproducts

Ribes - B&B Italia Outdoor_photo: Archiproducts

Dock - B&B Italia_photo: Archiproducts

Dock - B&B Italia_photo: Archiproducts

Pablo - B&B Italia_photo: Archiproducts

Pablo - B&B Italia_photo: Archiproducts

Bulbo - Flos_photo: Archiproducts

Bulbo - Flos_photo: Archiproducts

Wireline - Flos_photo: Archiproducts

Wireline - Flos_photo: Archiproducts

Coordinates - Flos_photo: Flos

Coordinates - Flos_photo: Flos

Caule - Flos_photo: Flos

Caule - Flos_photo: Flos

Patera - Louis Poulsen_photo: Archiproducts

Patera - Louis Poulsen_photo: Archiproducts

VL38 - Louis Poulsen_photo: Archiproducts

VL38 - Louis Poulsen_photo: Archiproducts

Design Holding Booth_photo: Flos

Design Holding Booth_photo: Flos

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