Billiani + Cristina Celestino: Color Takes Shape

The brand is renewed with an exceptional collaboration

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Billiani + Cristina Celestino: Color Takes Shape
08/07/2019 -  With a desire for continuous renewal, whilst always respecting traditions and family identity, from February 2019 Billiani has entrusted artistic direction to Cristina Celestino, a Friuli architect and designer with her studio in Milan. In a broader corporate rebranding process, Celestino has just redesigned the Billiani logo. Her role will extend from product design and development to a search for a different way of presenting the Billiani brand. In order to start a new entrepreneurial chapter with a stronger and more defined image, and also to establish a presence in the residential sector.
 
New lines include the Fitt Classic, designed by Victor Carrasco. From the early stages of the project, the goal of this Valencian designer was to create a versatile chair, with multiple applications. The result is an ashwood armchair with a light and timeless plywood shell. Characterized by a high level of comfort and intriguing proportions, Fitt Classic is presented in the wooden armchair version, or in variants with a metal base.
 
There will also be expansions of successful collections, such as the Layer armchair, designed by the German Michael Geldmacher and proposed this year in lounge chair and stool versions; and the generously proportioned White, from the Finn Harri Koskinen, which now sees the addition of stool version.

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