Radical Design derives, on the one hand, from the need to deconstruct and reconstruct the home setting and its elements, bringing the revolution of use and of the shape of furnishings to the extreme; on the other hand it wants to integrate the values of Surrealism – the European artistic movement still active in the 1960s – into the production and industrial process – along with that of Pop Art, which had just arrived from the United States. It was precisely from Pop Art that the need to integrate the creative gesture with mass production, and artistic inspiration with the consumption of objects, arose: Gufram was among the first companies to sense the change and became the spokesman for it.
Precisely for its disruptive and nonconformist aesthetic, the Bocca® couch has been selected by architects, designers, and creatives to give a radical touch to some of their most important projects around the world. In the lobby of the Sanderson Hotel in London, designed by Philippe Stark, Bocca® welcomes guests with its sensual elegance. In the Byblos Art Hotel Villa Amistà in Verona, architect Alessandro Mendini wanted its sinuous shapes to lend a touch which is outside of the norm. Fashion designer Martin Margiela, called to furnish the interiors of the Les Sources de Caudalie resort, chose Bocca® to underscore his minimal project with delicate tones.
The glamorous charm of the Bocca® couch has made it the perfect accessory for photo shoots and the protagonist of set design throughout the world. From the first photos in the ’70s with model and actress Marisa Berenson, to the ad shots of a famous cosmetics house featuring Heidi Klum, to the world tours of artists such as Beyonce and Katy Perry, the Bocca® couch has expressed its iconic and evocative power to the utmost, not only in the world of design but also in that of fashion and entertainment.
Portrayed by the lens of famous photographers such Richard Avedon and David LaChapelle, Rankin, Bocca® is still a diva, the archetype of sensuality which, a half century after its creation, maintains its overwhelming vital energy unchanged.
Gufram on Archiproducts.com