Breathing Light into The Party

Plenty of personality in Moooi's new family of lamps

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Breathing Light into The Party
07/12/2018 - Kranen/Gille designs the cheeky new wall lamp collection, The Party, for Moooi (Dutch for 'beautiful' with that extra 'o' kicked in for extra value). The Party is a family of wall lamps inspired by a clan of strong, captivating personalities. The Party by Moooi launch event

The Party by Moooi launch event

The characters that join The Party each have an intriguing story that connects them: the want-to-be aristocrat, the black sheep, the opportunist, the patriot and the evil mastermind. Fragments of their personalities appeal to our own hidden side, stimulating recognition, interest and curiosity. The lamps share the same basic tactile feel, a subtle roughness given by the granular ceramic finish, but are distinguished by their individual style and detailing.

Their casted ceramic faces bring to light our fascination with secrets, family dynamics and intrigue. If seen together, as a resplendent party, they brighten up the stage with their cool playfulness. Yet behind the lamps’ composed, almost Whovian façades, a mischievous side seeps through and touches our imagination. The Mayor by Moooi

The Mayor by Moooi

Introducing the family members of The Party:

The Mayor
Prime member of The Party; The Mayor thinks very highly of himself and literally looks at the world though his monocle. The Mayor is a character with a deeply fascinating and controversial personality.
Bert
A sombre member of The Party; Bert is bright, full of potential but inevitably blinded and embittered by sheer jealousy. Bert is an intriguing character, a face that hides its feelings behind a life-long grudge.
Coco
The leading lady of The Party; Coco is a self-made woman with a sharp mind, who learns to look after herself early on in life. Coco is the archetypal woman, mother, lover who tries to spin the web of destiny.
Glenn
The patriotic heart of The Party; Glenn reacts to his turbulent youth by searching for clarity through ideology and order. Glenn is a man with a mission, searching for light above an ocean of darkness.
Ted
Potential evil mastermind of The Party, Ted’s reaction to his difficult youth is to follow the wrong path impulsively, head-first. Ted is the most exposed character, a face with no identifying traits to hide behind. The Mayor by Moooi

The Mayor by Moooi

Moooi will also be holding a product launch for The Party which will kick-off the first event of the More Moooi Novelty Moments. Previously, Moooi presented all their novelties once a year, during Salone del Mobile. Their new More Moooi Moments program is designed to focus on a model in which each novelty is presented optimally in a specific moment during the year. Each novelty gets its own content, focus and stage. With the More Moooi Moments program, once a novelty is presented, it’s immediately available, and can be ordered straight away.

The Tokyo product launch is tonight by rsvp.

Moooi on ArchiproductsBert by Moooi

Bert by Moooi

Bert by Moooi

Bert by Moooi

Coco by Moooi

Coco by Moooi

Coco by Moooi

Coco by Moooi

Glenn by Moooi

Glenn by Moooi

Glenn by Moooi

Glenn by Moooi

Ted by Moooi

Ted by Moooi

Ted by Moooi

Ted by Moooi

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