“I wanted to create heaven in Caesarstone. I wanted to create a dreamscape fantasy land of ethereal cloud-like fluffiness using a hard surface,” says Jonathan Adler. Lending an airy, dreamlike quality to the space, the exhibit features clouds, faces, ostrich feathers, and a giant rainbow arch, in addition to neoclassical columns inspired by Caesarstone’s headquarters in the old Roman port city of Caesarea.
The Dreamland installation was designed to turn the hard material of Caesarstone into something soft and delicate. The result was a hugely popular installation of colours and cloudscapes that visitors could walk through, showing the versatility of quartz.
The final installation consisted of more than 75 slabs of Caesarstone material, each weighing more than 1,000 lbs, and was constructed by Unique Store Fixtures with a team of 30 installers in the lead-up to the event. Combined with specialized metalwork, custom lighting and a short timeline, it was a monumental challenge – one that we succeeded in.
To overcome this challenge, Unique Store Fixtures gave particular attention to the use of lights. Originally, the team wanted to introduce neon lights, but when they were found to be too harsh, Unique produced an LED of the desired colours to create the intended effect.
