15/09/2021 - On the occasion of Milan Design Week, the Magis Showroom in Corso Garibaldi 77 hosted a new set up with a selection of the latest furnishings and accessories from the Magis and Magis Me Too collection.
The windows are dedicated to a wide range of Costume modular sofa system designed by Stefan Diez. Costume meets the criteria of the circular economy, underlining Magis' commitment to sustainability and innovation. Its core is made of recycled and recyclable polyethylene.
The insert made of pocket spring cores provides the cushioning for the seat and backrest and a thin layer of polyurethane foam on top provides pleasant comfort. All elements are held together by a fabric cover, that can be fastened on using tension belts. The individual components are not permanently attached to each other and can be easily dismantled, cleaned and recycled. Above the Costume sofas, an extensive installation of Clouds by Benedetta Mori Ubaldini showcases a new version in fluorescent orange.
Continuing inside, the space hosts Konstantin Grcic's Bell chair. Made from recycled and recyclable plastic, it proves how tradition can be turned into innovation.
The Officina High Back by Ronan & Erwan Bouroullec adds greater comfort at home and in public spaces with its refinement and elegance. The lounge chair features a high backrest and generous seat, and combined with the Ottoman; they are the perfect pair for the relaxing lounge area. This area will also host a special version of the Déjà-vu mirror.
A particular focus was reserved for a limited edition of Nuovastep by Andries & Hiroko van Onck, designed in 1984, to celebrate the 45th anniversary of Magis. As one of the Magis collection oldest designs, the step-ladder perfectly embodies the initial approach to giving dignity to everyday objects. Nuovastep Limited Edition comes with steps in white ABS and a frame in fluorescent orange aluminium.
Frottage, designed by Beba Restelli & Denis Guidone, is a new game in the Magis Me Too collection that motivates the younger visitors to express their creativity. A series of five colourful two-sized boards offering ten different raised textures inspire children to draw and create endless combinations.
Downstairs Elysée by Pierre Paulin, the modular shelving system in a new version with red-stained plywood, and a new version of Alessandro Mendini's legendary Magis Proust in multicolour. The Troy Lounge Chair by Marcel Wanders, Jasper Morrison's Plato chair, and last but not least, the rotating fun chair Spun for an unforgettable experience.
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