02/07/2020 - Gio Pagani, co-founder and creative director of Maison GIOPAGANI, lays bare in front of the camera to talk in depth about his world, from the steps of the journey that led to the creation of the Interior Design brand, to the constantly evolving creative process that takes inspiration from everything he gets in contact with.This interview is the first chapter of the 'Creative Confessions' series, a narration dedicated to the insight of the GIOPAGANI universe through the voice of its art director.
Descendant of the Italian Style's aesthetics and influenced by the Haute Couture's creative approach, Gio Pagani tells how Interior Design and his 'Art' aim to enter people's hearts, delving into the real essence of the suggestions of spaces.
'More than anything else I feel like a narrator for the desire of telling stories through my objects' says the designer and architect of the namesake Brand.
The desire is to open the doors of the project’s soul and communicate directly passions and dreams behind each creation.
An aesthetic deeply rooted in history, capable of giving life to objects with an unmistakable essence. A philosophy that does not want to shape a new style but aims to collect, rework, transform.
DIRTY LAB on ARCHIPRODUCTS