10/03/2017 - After last year’s success, the
DESIGN PRIDE is back. The new edition of the street parade is promoted by design brand
Seletti, by the non-profit association
Wunderkammer and
YOOX.
The PRIDE DESIGN, i
ronic and colorful procession of floats, music, dance, performances, will pump up the Milan Design Week
Wednesday, April 5 from 6pm, going through the
5VIE district and culminating its journey in
Piazza Affari with a big final party.
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A new aspect of this edition, is the DESIGN PRIDE willingness to focus on the
dialogue between designers, students, universities and companies, thus becoming a platform to exhibit the
good side of globalization: an opportunity for creative people from all around the world to present their projects, working on the theme traditional craftsmanship enhancement of their country of origin. This
virtuous cycle ends for young designers with a favorable opportunity thanks to the involvement of
YOOX, who will distribute the selected products worldwide, by positively promoting local artisans’ talent. Students of the University, of design schools and academies from all around the world have a great opportunity to make their work known through an unconventional showcase trough DESIGN PRIDE and directly being funneled into the market through one of the major online sales channels.
With this new edition, the DESIGN PRIDE aspires to become an international project, by becoming the protagonist of some of the most interesting design events, festivals and design weeks in the world.
The DESIGN PRIDE, a big celebration of creativity, is part of
“5VIE art + design”, supported by the
City of Milan, thanks to which the oldest area rich with history is transformed into a new district geared towards design and innovation.
Wednesday, April 5th, 2017 from 6pm to midnight
5VIE >>> Piazza Affari
Seletti on ARCHIPRODUCTS![Design Pride by Seletti is back]()
Design Pride by Seletti is back
![Design Pride by Seletti is back]()
Design Pride by Seletti is back
![Design Pride by Seletti is back]()
Design Pride by Seletti is back
![Design Pride by Seletti is back]()
Design Pride by Seletti is back
![Design Pride by Seletti is back]()
Design Pride by Seletti is back
