Drop™ and Analog™, design to engage people

Fritz Hansen at designjunction 2014

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Drop™ and Analog™, design to engage people
17/09/2014 - In April this year, Fritz Hansen reintroduced the Drop™ chair designed by Arne Jacobsen in 1958 and, at the same time, launched the Analog™ table designed by well-known Spanish designer Jaime Hayon. Both designs celebrate craftsmanship and organic forms despite the 50-year age gap.
 
At designjunction2014 Republic of Fritz Hansen™ will showcase this two new products to the londoner audience. Check it out!
 
A Magician from Valencia
Jaime Hayon has to date designed three outstanding products for Fritz Hansen; the FAVN™ sofa - 2011, the easy chair Ro™ - 2013 and the Analog table 2014 launched this April in Milan. Analog is not a square, not a circle, nor an oval – it is a new shape that takes the best features from the three classic table shapes and brings them together in a new, wholesome form. There is no hierarchy, just a beautiful platform for conversations and discussions, the perfect match for modern relationships among family, friends and colleagues.
 
'Jaime Hayon is unique because, on the one hand, he is extremely creative and inventive, yet, on the other, he is very structured and strategic in his thinking - a mix you do not see so often. His unique profile is crossed with a highly developed ability to understand a brand's values and heritage yet, at the same time, he is never afraid to challenge and develop these values. Finally, he is also a person incredibly at ease, which of course is important when working as a close team,' says Christian Grosen Rasmussen, Head of Design, Fritz Hansen.
 
Hayon is a true multi-artist. As an interior designer he has decorated shops, restaurants and museums all over the world. And as a designer he has designed shoes, chocolate boxes, watches, furniture, lamps, ceramics as well as large-scale artworks. With a hand in everything from contemporary furnishings to exclusively designed collectibles, Hayon is a visionary designer who has a penchant for the whimsical and the daring. His Alice in Wonderland-esque designs are mesmerising in their beauty yet still welcoming and elegant, a contributing factor to Hayon's accumulation of several prestigious awards in the last couple of years.
 
'I have been called a kind of visionary; someone whose work is having an impact on the evolution of design. This is fine but I live in a small town with my family, we do simple things together. I don’t like to be too trendy or too fancy. This keeps my feet on the ground, which is good. It is good not to think too much about what you do. I have no strategy – my world is my aesthetic and it’s done with heart. I love what I do and I hope to die with a pencil in my hand,' says Jaime Hayon, designer and multi-artist.
 
A Mastermind of Modern Danish Design
Like Jaime Hayon, Arne Jacobsen was, and still is, known for being a rare multiartist who had the talent and courage to create designs on all scales. He is particularly known for treating his buildings as total works and finishing the interiors with furniture, lighting and textiles of his own design. Nowhere is this more true than at the world's first design hotel, SAS Royal Hotel (1956 - 60). Jacobsen designed every little detail in the hotel - everything from the handles, candlesticks, pepper mills, lamps, furniture etc.

The Egg™ and the Swan™ are among the most celebrated and best-known designs he created for the hotel. The Drop chair belongs to the same family as these two icons. It has been in hibernation for the last 50 years and, unlike the Egg and the Swan, was only designed for the hotel and therefore never put into standard production. In addition to the original design of pliable, upholstered foam, the Drop is now available in a moulded plastic version that is especially relevant for modern interiors.

So, after a long beauty sleep, the Drop is now available for the first time ever as an addition to homes, restaurants and hotels all over the world. The chair will blend elegantly into a wide variety of settings as a great example of furniture design that is able to enhance an entire room by its mere presence and beauty.
Fritz Hansen, Analog™

Fritz Hansen, Analog™

Fritz Hansen, Drop™

Fritz Hansen, Drop™

Fritz Hansen, Drop™

Fritz Hansen, Drop™

Fritz Hansen, Drop™

Fritz Hansen, Drop™

Fritz Hansen, Drop™

Fritz Hansen, Drop™

Fritz Hansen, Drop™

Fritz Hansen, Drop™

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