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Ethimo celebrates its first ten years with a new photographic project

The Botanical Garden of the University of Palermo hosts the most iconic pieces

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08/04/2020 - To celebrate its first ten years, its love and bond with the Mediterranean, Ethimo has chosen to set the 2020 communication campaign in a garden of great botanical and cultural value which is also the oldest and richest botanical garden in Europe: the fascinating and evocative Botanical Garden of the University of Palermo – part of Italy’s priceless heritage and an architectural and natural wonder.
 
Among the opulence of extraordinary plants, such as the giant bamboo, ginkgo biloba, ficus macrophilla, citrus and palm trees, the iconic pieces from the Ethimo collection settle in nicely and blend with the forms and colours of nature through the lens of photographer Bernard Touillon. The huge dimensions of the plants create settings and architectures from which the furniture elements seem to borrow matter and form.
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The materiality of wood and the craftsmanship of Rafael, the latest collection born from the inspiration of Paola Navone, are enhanced under the foliage of over 400 square meters of the ficus which is appropriately named “Giant of the garden”; Esedra, set in the bamboo garden, boasts its colonial style; the Grand Life collection is wrapped in a magical atmosphere outside of time inside the nineteenth-century greenhouse; Swing, with its repetition of elements, becomes a classic piece between the columns of the Gymnasium.
 
Covering ten hectares, the Garden is a unique and special place to contextualize Ethimo’s most iconic collections and express the most authentic link between the beauty of nature and the essence of materials.
One of the most ‘magical’ places in Sicily thus becomes the exceptional stage for expressing Ethimo’s love for the landscape, history, Mediterranean culture, its colours, its scents, its unmistakable atmospheres – elements that have always inspired its outdoor furnishings.


Ethimo on ARCHIPRODUCTS
Ethimo celebrates its first ten years with a new photographic project 3

Ethimo celebrates its first ten years with a new photographic project 4

Ethimo celebrates its first ten years with a new photographic project 5

Ethimo celebrates its first ten years with a new photographic project 6

Ethimo celebrates its first ten years with a new photographic project 7

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