Flokk Has Sustainability Written into Its DNA

SFF stand designed by Hunting & Narud studio

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Flokk Has Sustainability Written into Its DNA
12/02/2019 - Flokk’s stand at SFF was designed in partnership with Hunting & Narud, a Norwegian-born, London-based design studio whose passion for sustainable design lines up perfectly with Flokk’s values. The result was DNA, a concept for the stand that offered visitors the chance to experience the thoughts, challenges and passions of a design team committed to sustainable innovation. Hunting & Narud for Flokk

Hunting & Narud for Flokk

The brief was to come up with a concept that really showcases how they perceive Flokk’s approach to design. Amy Hunting was pleasantly surprised with the outcome: ‘We didn’t set off wanting to create a concept based on the environment and sustainability, but the answers to our questions quickly took us there.’

Flokk´s strong position on sustainable design goes back to the early nineties and is founded on strong quality control to ensure that no harmful substances are used, and that the furniture still achieves the adequate strength required by the users. Hunting & Narud for Flokk

Hunting & Narud for Flokk

Hunting described how the study of Flokk’s products brought out the stand’s concept: ‘Their products are so refined that it’s easy to forget they are made from basic raw materials such as wood, Norwegian wool and recycled plastics, aluminium and steel. We’ve taken these five beautiful raw materials which will hopefully start conversations about our resources and how we use them’.

True to their cause until the very end, the materials used in building the stand will be given a new life in a partnership with the students at Beckmans College of Design, taking place in Stockholm this Summer.Hunting & Narud for Flokk

Hunting & Narud for Flokk

Hunting & Narud for Flokk

Hunting & Narud for Flokk

Hunting & Narud for Flokk

Hunting & Narud for Flokk

Hunting & Narud for Flokk

Hunting & Narud for Flokk

Hunting & Narud for Flokk

Hunting & Narud for Flokk

Hunting & Narud for Flokk

Hunting & Narud for Flokk

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