22/09/2022 - On occasion of Milan Fashion Week
and P.A.M. (Perks & Mini)
get undressed and ‘drop’ their new Floordrobe rugs
, an original Capsule Collection inspired by the world of fashion.
Narrowing the boundaries between fashion and design, cc-tapis and P.A.M. have developed an experimental product merging the Australian brand’s streetwear and lifestyle aesthetic with the artisanal expertise of cc-tapis.
Fun, strong and graphic, the collection celebrates guilty pleasures through the act of undressing, suggesting a new way to furnish your space through disorder. Incorporating the multi-disciplinary approach of both brands, cc-tapis goes XXL, turning iconic P.A.M. pieces into an out of scale collection of woollen rugs.
Floordrobe is a collection of 5 hand-tufted rugs produced by Indian artisans, created specifically for the cc-tapis e-commerce, maintaining the quality and attention to detail which the company is known for.
The spirit of the collection was interpreted with a photographic campaign and concept developed by P.A.M., photographer Piotr Niepsuj and fashion stylist Francesca Cefis.