FLORIM explores and reinterprets earth and clay, transforming the handcraft tradition into architectural solutions for architects and designers. SensiTerre reimagines clay as an architectural surface, blending traditional craft with technological innovation. It creates a dialogue between "handmade" tradition, historical knowledge and the forward-looking possibilities of Industry 4.0. The design journey started with the 2014 Venere Bianca vases by Thun and Fasciana for Bitossi. To mark the tenth anniversary, the brand presents the new collection of ceramic surfaces, preserving the strong link with timeless terracotta as an expression of the Italian artisan culture.
The SensiTerre collection made its debut at Cersaie 2024 at the Florim Gallery in Fiorano Modenese, alongside other new releases from the Group.
The SensiTerre ceramic covering palette
The tones evoke the earth, and the surfaces are distinguished by inviting touch and interaction with the material. Modularity and multiple configurations characterize the collection. Thus, SensiTerre deepens the dialogue initiated with the Sensi collection on exploring materials that can be “touched with the eyes and seen with the fingers.” Six colors (Cotone, Sabbia, Rosato, Mattone, Amaranto, and Carbone) faithfully reproduce the different natural shades of clays, and there are four different surface finishes: Naturale and Grana, available in all six colors; Cannettato and Rigatino, available in Sabbia and Marrone only. The Naturale surface is matte and retains the original materiality of clay. The Grana finish is inspired by “cocciopesto”, a building material used by the Ancient Romans for waterproof flooring and walls, consisting of crushed brick fragments and fine lime-based mortar. Rigatino and Cannettato, on the other hand, replicate the combing and engraving techniques of the Venere Bianca vases.All surfaces are suitable for flooring and cladding, except Cannettato, which is recommended for vertical wall use only.
The sustainable production process
The SensiTerre collection results from an environmentally conscious process carried out in facilities where 100% of raw production waste and wastewater are recovered. Florim - a Benefit Corporation and certified B Corp - produces up to 100% of the electricity required for its Italian production plants. When more is needed, the company purchases it from certified renewable sources. The collection is also part of the CarbonZero project, featuring Carbon Neutral surfaces that offset all CO2 emissions throughout their lifecycle.Florim Ceramiche on ARCHIPRODUCTS