03/09/2020 - Flos
announces the release of Elements of Light
, the first brand book ever published in the company’s history. It is conceived both as an inspirational corporate profile and a highly informative tool that confirms Flos as the ultimate destination brand in lighting design.
Under the editorial direction of Spencer Bailey, renowned design writer, journalist and co-founder of the media company The Slowdown, and the art direction of visual designer Simone Piermaria, Elements of Light lies somewhere between a coffee table book and a glossy magazine. It features three different types of premium natural paper, cutting-edge graphic design and elegant print, in keeping with the Flos tradition of creative communication products.
The original content includes art photography, highlights from the latest new product releases in all categories and a series of mini-profiles of the brilliant architects who not only design lamps for the brand, but also choose Flos products for their captivating large-scale projects, including Antonio Citterio, Piero Lissoni, Philippe Starck, Patricia Urquiola and Vincent Van Duysen.
The book also features five case histories showing the application of Flos lighting in a variety of settings, and an extensive portfolio of premium projects that Flos has completed around the world. Lastly, it offers additional editorial material consisting of a series of interviews with visionary thinkers from the worlds of architecture, cinema, cooking, and art & culture, which explore the unique perception of light in the minds of such ‘luminaries’.
FLOS on ARCHIPRODUCTS