Four Stories by Four Designers

Chiara Andreatti, Analogia Project, David Lopez Quincoces and Ferruccio Laviani for Lema

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Four Stories by Four Designers
Chiara Andreatti, Andrea Mancuso - Analogia Project, David Lopez Quincoces and Ferruccio Laviani are the designers who have designed the windows of the Lema flagship store in London, inaugurated in 2015 at 183 King's Road in the heart of Chelsea. The first managed directly by the Company: 400 square meters distributed on two storeys designed by Piero Lissoni, conceived as a stage for the main identities of Lema: Casa and Contract. 
 
Four unique stories, different in appearance, expression of the peculiarities of their authors, all designers connected to the world of Lema, real installations that have animated throughout the year the windows facing King's Road, one of the trendiest shopping streets of London that crosses the Chelsea district up to Sloane Square. SET - UP CHIARA ANDREATTI

SET - UP CHIARA ANDREATTI

First window was Plis électriques, the delicate spring visual by Chiara Andreatti that for Lema signed the Bulè table and the Taiki sofa and armchair between 2018 and 2019. An expression of an instinctive and feminine design vision, with calibrated elegance, Plis électriques proposed off-scale fans in pleated paper,which are both light and sculptural, creating an eye catching installation with its transparencies that are both intense and contemporary thanks to the bright tones of the fluorescent neons hidden behind the fans, leaving the structure and the electric wires visible. Sophisticated scenes for the centre-stage protagonis, the custom-made Hangar walk-in wardrobe by Piero Lissoni.  SET - UP ANALOGIA PROJECT

SET - UP ANALOGIA PROJECT

In May, a change of scene saw the Hangar walk-in closet still on the occasion of Chelsea in Bloom, the well-known floral festival that every year transforms the windows of Chelsea. Andrea Mancuso of Analogia Project, one of Lema's new collaborations with the 2019 Oculus mirror, presented Living Atlantis, an intriguing concept with a spectacular aquarium effect. A blue background like the ocean where the Hangar walk-in closet seemed to float in the water along with a play of fabrics and drapes. SET - UP DAVID LOPEZ QUINCOCES

SET - UP DAVID LOPEZ QUINCOCES

After the summer, Lema presented a new window for the 2019 London Design Festival dedicated to the new modular storage LT40 system, a great novelty for 2019 signed by David Lopez Quincoces, a refined designer who for Lema has signed numerous pieces over the years, from the Warm and Seryasse cabinets to the Alamo and Filo tables; more the Alton armchairs and the Areia chest of drawers. SET - UP DAVID LOPEZ QUINCOCES

SET - UP DAVID LOPEZ QUINCOCES

His is also the Inside the Box project, a scenographic set-up that has transformed windows into a kaleidoscope from which the aesthetic and functional versatility of LT40 emerged.
The left window, designed as a kaleidoscope, with a strong graphic and chromatic impact, had as its focus the LT_FRAME containers proposed in the version with charcoal bottom, Salvia opaque lacquered frame and containers with glossy lacquered doors in the colors White and Empire. The second display case, also dedicated to LT40, was characterized by the W_Line wood paneling, with three-dimensional ribbed graphics obtained from a complex hand-crafted process.
The boiserie was enriched with three Vinaccia matt lacquered storage glass boxes and a second LT_FRAME container in the same finishes as the first display case. At the center two ALTON armchairs, another refined project by David Lopez Quincoces with an anthracite-coloured, painted metal structure, distinguished by the slender leather back, with sartorial, hand-wound leather accents, proposed in natural antique-finish. SET - UP FERRUCCIO LAVIANI

SET - UP FERRUCCIO LAVIANI

Signing the last window, the current one that will remain until the beginning of 2020, is Ferruccio Laviani who designed the Popsi lounge chair and Tod poufs for Lema. A graphic project with a strong character in its pop twist, a reinterpretation of the traditional iconography of the festivals through Laviani's distinctive stylistic codes, a fusion of tradition and modernity with a touch of irony. Through graphics with a tartan effect and reproduction of mountain landscapes that form the backdrop for the exclusive version of his Popsi lounge chairs with a Scottish fabric covering, Laviani gives the excitement and warmth of Christmas parties, avoiding the use of common seasonal stereotypes. 

Lema on ARCHIPRODUCTSSET - UP CHIARA ANDREATTI

SET - UP CHIARA ANDREATTI

SET - UP CHIARA ANDREATTI

SET - UP CHIARA ANDREATTI

SET - UP ANALOGIA PROJECT

SET - UP ANALOGIA PROJECT

SET - UP ANALOGIA PROJECT

SET - UP ANALOGIA PROJECT

SET - UP ANALOGIA PROJECT

SET - UP ANALOGIA PROJECT

SET - UP DAVID LOPEZ QUINCOCES

SET - UP DAVID LOPEZ QUINCOCES

SET - UP FERRUCCIO LAVIANI

SET - UP FERRUCCIO LAVIANI

SET - UP FERRUCCIO LAVIANI

SET - UP FERRUCCIO LAVIANI

SET - UP FERRUCCIO LAVIANI

SET - UP FERRUCCIO LAVIANI

SET - UP FERRUCCIO LAVIANI

SET - UP FERRUCCIO LAVIANI

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