22/11/2019 - China increasingly protagonist of Lema
's international expansion which on the 21st November celebrates the opening of the new Shanghai flagship store on the occasion of the fourth edition of the Salone del Mobile.Milano Shangai and on November 20th introduces the largest flagship store of Shenzhen.
Lema inaugurates the new Lema Shanghai flagship store on Wednesday 20th, which moves two years after its opening inside JSWB, a prestigious mall dedicated to the best international furniture brands. Opened together with the local dealer Shanghai Heng Su and developed on 350 square meters, the store is entirely dedicated to modular systems and other Lema proposals.
Lema introduces the largest flagship store of Shenzhen, an increasingly cosmopolitan metropolis in the South of the Continental China, in great development thanks to its proximity to Hong Kong. Ambitious project, inaugurated in 2016 together with the local dealer Ubun, the Shenzhen flagship store is made up of numerous domestic settings in the more than 1200 square meters of the store.
The flagship store, already a reference point for architects and interior designers of the metropolis, represents the elegant discretion of Lema's lifestyle that draws inspiration from a contemporary approach to living. The stores are entirely dedicated to modular systems and other Lema proposals, the alchemy and discreet elegance of the brand are revealed: a space designed as a bespoke suit free from constraints, inspired by the idea of an understated lifestyle that is never loud or pretentious, devoted to the maximum emotional comfort. A soft allure traces the boundaries where luxury always remains in the background and a relaxing atmosphere that Is able to attract for the unique quality and the grace of the individual pieces.
Lema on ARCHIPRODUCTS
The designer David Lopez Quincoces
, guest of honour of the two evenings, will talk about his long collaboration with Lema. In addition to his modular storage LT40
system, new for 2019, an original version expressly dedicated to the opening of the two Asian flagship stores of the ALTON
armchair with chenille upholstery made with jade-shaped interwoven relief points by Osborne & Little, part of the line selected by Matthew Williamson, will be presented award-winning British designer known for the use of motifs and designs inspired by nature and travel, with strong colors and a kaleidoscope effect.