Humanscale @ ICFF with Freedom

The brand elebrates the legacy of design partner Niels Diffrient through products & programming

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Humanscale @ ICFF with Freedom
10/05/2019 - Humanscale will be at ICFF in New York to celebrate the 20th anniversary of the iconic Freedom chair and honor the legacy of its long-time design partner Niels Diffrient. Their booth will feature the evolution of Humanscale’s line of ergonomic seating and highlight the partnership with Diffrient through the designs he developed for the brand over the years. Freedom by Humanscale

Freedom by Humanscale

Humanscale’s most sought after seating options, including its iconic Freedom chair, will be on display at booth 2915. Designed by Niels Diffrient in 1999, Freedom revolutionized the seating industry as the first ever self-adjusting chair. Twenty years later it remains the gold standard and is revered for its elegant simplicity, functionality and timeless design. 'Niels shared our belief that form flows from function, and therefore, created something that is honest, timeless and as relevant in New York as it is in Helsinki and Singapore', says Humanscale CEO and Founder Robert King.

Humanscale’s partnership with the legendary designer also resulted in several other award-winning seating solutions, including the Diffrient Smart, Diffrient World and Liberty chairs. Freedom by Humanscale

Freedom by Humanscale

To mark the 20th anniversary of the Freedom chair, Humanscale founder & CEO Bob King will sit down with design journalist, editor and critic Julie Lasky for an ICFF talk on the iconic chair. Entitled 'Why Some Designs Stand the Test of Time', the conversation will explore Diffrient’s revolutionary philosophies and how they can impact all facets of design. While many elements in the office have changed, some pieces stand the test of time. Diffrient believed that solving a functional problem simply and efficiently results in a beautiful and lasting form - not the other way around. The talk will take place on Sunday, May 19 from 1:30-2:30PM. Freedom by Humanscale

Freedom by Humanscale

NYCxDesign attendees are also invited to Humanscale’s open house hours from 12:00-6:00PM on May 20-21 toenjoy sweeping views of Bryant Park at its new headquarters (1114 6th Ave, Floor 15, New York, NY – a quick subway stop from ICFF). At 5:30pm each day, Humanscale will hold a toast to celebrate the 20th anniversary of the Freedom chair.

Humanscale @ ICFF
May 19-21
Booth 2915
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