ITT Ceramic and Creative Embody Soft Heritage Trend

Soft textures, warm tones and calming visuals

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ITT Ceramic and Creative Embody Soft Heritage Trend
07/03/2019 - ITT Ceramic and Creative embrace the current minimalist but warm decorative trend with its small format collections. A 'Soft Heritage' trend brings ceramics back into its folds: softness, delicacy and minimalism with warm touches are the main features of this tendence, which uses refined graphics and renewed colors. In combination with other natural materials, it seeks to generate spaces conducive to calm, rest, reflection and even introspection. It is therefore a decorative line especially indicated for the home, but also for other habitats, such as hotels, where it is especially sought for sensations of comfortable warmth and relaxation. Siena by ITT Ceramic

Siena by ITT Ceramic

This resurgence of ceramics goes hand in hand with minimalist interior design, without being cold or impersonal. As far as materials and graphics are concerned, following the guidelines of the latest edition of the Cuaderno de Tendencias Cerámicas Observatorio Cerámico, hydraulics, emblematic of the most traditional ceramics, takes a lead role.

The Chess series, for example, which reproduces the aesthetics of hydraulics with a silver effect on the edges, playing with black and white and geometric designs to dress up the environments with ceramic authenticity. Another hydraulic tile emblem is the Diamond model. With two versions (Graphite matte and Grana matte) and a design that divides each piece into eight triangles, Diamond composes mosaics with which to cover floors and walls in their entirety or partially to delimit spaces. Chess by ITT Ceramic

Chess by ITT Ceramic

In terms of color, this trend emphasizes the typical nuances of terracotta. The terracotta tones are a source of total inspiration in this sense. The Potter model recalls the work of potters and traditional artistic ceramics, but with all the technical features of today's ceramics.
Warm tones are also at the heart of the Soft Heritage trend. Combined with blues and greens, they generate a decorative potential that is highly appreciated in many of today's interior design projects. This can be seen in the Osaka models, inspired by traditional Japanese bevelling with a complete balance between volumes and textures, and Poema, which simulates a crackle effect and which, with its six colors and two decorations, opens up a whole spectrum of personalized combinations.

All these models are included in Creative, the new brand of ITT Ceramic presented at Cevisama 2019, whose main mission is to pay tribute to handcrafted ceramics in small format. Diamond by ITT Ceramic

Diamond by ITT Ceramic

The Soft Heritage trend also takes the passage of time as a key element. Worn-looking ceramics are now at the forefront. A good example of this is the Pompeia model, with which ITT Ceramic recalls part of history and fuses the old with the contemporary, creating a renewed version of classic cement. Another series to be highlighted in this chapter is Siena, with an aged effect and a marked relief, which simulates with extraordinary realism the floors of the old houses of Tuscany.

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